We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was "SEO Tools" - which sounds a bit dry - but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group...
So who's making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It's essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it's a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn't (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.