Social Email: Clash of Cultures or Marketing Dynamite?
In the words of Brian Solis, "Email is technically the largest untapped social network in the world". Although on one level that's a pretty obvious statement, on another it's a really astute observation that starts you wondering why we're all so excited about Twitter and Facebook when, right under our nose is, potentially, a hugely more powerful marketing tool.
Featured Post
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel. Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
Asides
- John Wolfe attended Social Media Marketing 2010 in London and did a great write up of my session on B2B Social Media Marketing. He picked out all the key points and highlighted the spiral sales cycle, which I think is crucial for businesses to understand. Worth a read. #
- Connie Benson, Community Strategist with Techrigy, shared a useful presentation this week called "Seven Business Objectives for Monitoring Social Media". This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely: Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / Competitive insight, Customer services, Identify new markets Lead generation. Well worth a read. #
- Interesting chat with someone in the Government Press team just now about how difficult life is now Lord Grayson has taken to Twitter. When important people tweet, it's fine for them, but everyone around them is then expected to follow them every minute of the day! (I work with Doug Richard ;) #
- I decided to 'follow' every SMM company I could find on Twitter yesterday. I was amazed at how many of the 80 or so companies I looked up either weren't listed by their company name or had just a handful of followers. What are they thinking?! With a few notable exceptions (such as WeAreSocial, who have 20,000 followers) social media monitoring companies get a big fail on Twitter.... I'm still amazed. Stunned. #
Welcome to Our Social Times
Our Social Times is a UK-based social media blog and consultancy. We help businesses to understand social media and benefit from online interaction. We also run social media training workshops and conferences.
© 2010 Our Social Times. 
