A new report has shone a spotlight on social media measurement in B2B sectors and unearthed less than encouraging results.
Publishers must now hit 10,000 total channel views before YouTube will allow them to serve advertising alongside their content.
Businesses now have the option to request customer locations as part of Twitter's automated customer service drive.
Instagram follows up on year of rapid growth with news that 1m advertisers are active monthly on the photo-sharing app.
A new study has found that personal Facebook updates continue to decline, with engagement also struggling for traction.
Facebook has tightened up its News Feed algorithm in attempt to cut down on fake news and engagement fishing - but what does it mean for marketers?
Twitter has pulled the plug on Vine and will replace it with a native video loop feature.
A report suggests Facebook is about to start selling ads that will appear mid-way through videos - but only if they're long enough.
The past year has been one of momentous change for the photo-sharing app - and its user growth continues to accelerate.
Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.