Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.
Facebook is to roll out an integrated inbox in which business users can manage messages from Facebook, Instagram and Messenger all in one place.
Twitter has launched a customer service bot which enables businesses to add a layer of automation to their interactions with customers.
Hootsuite has announced partnerships with six social media advertising brands, a move that should make it easier for its users to manage paid campaigns.
Instagram is apparently on the verge of launching a live video service after a user in Russia stumbled across a feature called Go Insta!
Twitter's live video service Periscope is no longer confined to smartphones, a move which opens up the tool's marketing potential.
In the news this week: Facebook's Instant Articles to feature video ads, Snapchat releases a whole new version (with video notes) and Twitter improves it's ad tagging.
In the run-up to Social Customer Service Summit, we asked Bian Salins, Head of Social, Digital at TSB Bank about the state of social customer service in banking.
Social Roundup: Whatsapp and Messenger updates, Pandora and Snapchat team up and Facebook's new feature.
Mobile marketing isn't as simple as it first seems. In this post we explore the reasons why - and how to get started in a 'mobile-first' world.