Twitter has pulled the plug on Vine and will replace it with a native video loop feature.
A report suggests Facebook is about to start selling ads that will appear mid-way through videos - but only if they're long enough.
The past year has been one of momentous change for the photo-sharing app - and its user growth continues to accelerate.
Facebook is finally rolling out a split testing feature for ad campaigns, news that will come as a relief to social marketers everywhere.
Ambitious digital platform with 50-50 advertising revenue model aims to reach 3.5 billion football fans around the world.
Facebook is to roll out an integrated inbox in which business users can manage messages from Facebook, Instagram and Messenger all in one place.
Twitter has launched a customer service bot which enables businesses to add a layer of automation to their interactions with customers.
Hootsuite has announced partnerships with six social media advertising brands, a move that should make it easier for its users to manage paid campaigns.
Instagram is apparently on the verge of launching a live video service after a user in Russia stumbled across a feature called Go Insta!
Twitter's live video service Periscope is no longer confined to smartphones, a move which opens up the tool's marketing potential.