16 Statistics to Show Why Marketers Need Instagram

Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet only 28% of marketers use Instagram. If you aren’t using Instagram as a marketing platform, here are some statistics to get you thinking.

Instagram

The power of visual content is becoming increasingly important for marketers. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Photos can make or break your marketing strategy and should be considered highly important.

If you need advice on creating or implementing a solid Instagram strategy, get in touch.

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