Facebook has to be the most constantly changing social network, with large and small updates happening nearly every week. We’ve picked out four of the most important new developments to get you up to date.
1. Facebook’s Graph Search
Facebook’s new take on the search engine (yet to be rolled out) aims to offer a more intuitive and powerful way of searching for people, places, interests and photos. It allows users to search using questions in sentences, such as ‘which of my friends live in London?’ Results are ranked according to a combination of factors, such as geographic location or how recently you interacted with that person or place.
2. Facebook Ads on mobile
Until August last year Facebook mobile didn’t feature any adverts. They were only viewable on the desktop site. Now ads appear for suggested posts and pages on mobile. It’s rather bizarre they didn’t do this before. 68% of visits to Facebook come via mobile and – surprise, surprise – they’ve seen 30% of their 2013 Q1 revenue come from mobile advertising.
3. Facebook’s redesigned its newsfeed
The redesigned ‘mobile inspired’ Facebook newsfeed is being ‘slowly and cautiously’ rolled out to users, and Facebook is gathering lots of feedback about its performance on the way. The new layout puts more emphasis on pictures and video, making them larger, and encourages users to interact more via the right sidebar by showing photos, videos and recommended pages.
4. Facebook logo tweak
Facebook recently removed the white bar from the ‘F’ logo and making the background entirely blue. A little change but important one nonetheless, displaying the old logo is, technically, a breach of their T&Cs. They also refreshed the official badges on the site such as the badges for security, mobile and universities.
Our Social Media Marketing Workshop on the 23rd May in London will be covering Facebook Marketing – how the new updates affect business, the latest apps and more about the elusive Edgerank. A few spaces are available, register here. Missed out? See our upcoming events here.