What to look for in a social media monitoring tool

Social media monitoring is now an essential activity for any large organization. Capturing real-time insights into what people are saying about your company, products, staff and competitors offers direct benefits in terms of brand management, marketing, product development and customer support.

But with more than 400 social media monitoring tools on the market: how do you choose the right one (or ones) for you?

In this unique webinar our team of experts will discuss the key factors you need to consider to make the right decision. We will also highlight some of the latest innovations that monitoring tools can offer.


Topics will include:
  • Ease of setup and use
  • Geographical and language targeting
  • Sentiment detection and analysis
  • Influencer identification and grading
  • Managing customer engagement
  • Team-working features
  • Reporting and data visualization
  • Analyst support and consultancy
  • Pricing (from ‘free’ to ‘enterprise’)

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Event Partners
ost-logo
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
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Speakers
Nathan Gilliat Nathan Gilliatt Principal
Social Target
@gilliatt

Nathan Gilliatt is the founder of Social Target, a research and consulting firm that helps companies establish social media intelligence and analytics capabilities. As an independent analyst on the business of social media analysis since 2006, Nathan advises both buyers and sellers of tools and services for listening to social media.

Leon Chaddock Leon Chaddock Managing Director
Sentiment Metrics
@leonchaddock

Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.

Matt Rhodes Strategy Director,
Fresh Networks
@MattRhodes

Matt is responsible for defining and delivering social media strategies for large brands and businesses that include Royal Bank of Scotland, Telefonica O2, Allianz and Virgin Media. He has a background in market research and strategy consulting, specialising in digital innovation and proposition development. He runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications.

Luke Brynley Luke Brynley-Jones Director,
Our Social Times
@oursocialtimes

Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.