Back for the third year, our flagship Social Media Marketing 2012 event will delve deep in to the latest thinking and strategies in the industry.
Social Media Marketing is our annual round-up of innovative social media case studies and strategies. Featuring leading brands plus 15 of the UK's most innovative social media experts, this jam-packed one-day conference will explore all the latest thinking in social media marketing from strategy to measurement, the newest networks and best practice. The day will be a mixture of insightful presentations, brand case studies and lively panel discussions.
Jeremy Waite, Head of Social Strategy, Adobe EMEA
In 2010 Syncapse told us all that the average value of a Facebook fan was $186. Many brands were soon falling over themselves to reach this valuable audience of almost 1 billion people. Two years later, many of those same brands are wondering what went wrong. What are their 1 million fans really worth? They have built "Social Media Command Centres" and employed Community Managers - but is social media really making a difference to their business?
Sharon Flaherty, Head of Content and PR, Confused.com; Tom Ollerton, Marketing Director, We Are Social; Jon Morter, Co-Founder, Big Other
“If you think the Olympics is a sporting event – Like us!” Are you guilty of underestimating the intelligence of your fans? Join Jon Morter, creator of the Condescending Corporate Brand Page, plus Sharon Flaherty and Tom Ollerton for a debate about engagement strategies.
Jeremy Waite, Head of Social Strategy, Adobe EMEA; Mat Morrison, Head of Social Media, Starcom MediaVest Group; Katy Howell, Managing Director, Immediate Future
83% of marketers claim that social media is important for their business and 59% spend more than 6 hours per week on social media, yet 40% are unclear about the ROI. Is social media marketing working or have we all drunk too much Kool-Aid? Hear our heavyweight panel of experts give their verdict.
Mat Morrison, Head of Social Media, Starcom MediaVest Group
Highlights from an obsessive compulsive exploration of Facebook's dark data reveals Facebook secrets. Changing the way you think about Facebook's platform will help you stop running around like a headless kitten and create more meaningful strategies.
Ruth Coates, Marketing Programme Manager, Staples and Katy Howell, Managing Director, Immediate Future
Beyond the planning and frameworks, social strategies need to be brought to life. It must integrate across your business and extend outside marketing and develop companywide customer relationships. Ruth will talk frankly about the challenges of adopting social media into business, across Europe. Tackling the diversity of languages, the different social capabilities and sharing best practice.
Lisa Robb, Head of Digital & Content, Petnet and Matt Rhodes, Director, Fresh Networks
Learn how an idea for engaging pet owners became the UK’s 3rd most engaging Facebook Page in six months, and then on to a true social business within a year. Matt and Lisa will be talking about the difficulties of setting up from scratch, balancing the needs of the community and importantly, why some people talk as their dog online and what to learn from this. And if that isn't enough, they have promised us some cute cat pictures.
Kelvin Newman, Strategy Director, SiteVisibility
It’s the world’s worst kept secret that a successful social media campaign can help your search engine rankings, but how do you actually make that happen? Kelvin will be talking about how can you cut through the hype and an dodgy correlation studies to understand how SEO and Social really work together.
Michael Litman, Senior Social Strategist, AnalogFolk
Pinterest has seen the fastest growth of any other social network, hitting 10 million users in less than a year. In this talk Michael will be exploring everything you need to know about Pinterest - what it is, why its important, the best techniques for engagement and some of examples of how brands and individuals alike are making the most out of Pinterest.
Intensive Social Media Marketing Bootcamp- Weds 24th October, 9am-5pm
Join us the day before for a high value training workshop design to provide an interactive environment to explore the latest techniques in social media marketing. Led by a range of social media experts and practitioners. Click here for more details about the bootcamp and to book
Save £100 when you book with the conference.
Over the past 7 years Ruth has managed accounts including ING, AVIVA, The Post Office, Reckitt Benckiser and Intel, working with both MPG and OMD in London and OMD in Sydney, Australia. Ruth currently leads Staples European Social Media strategy, driving implementation through local marketing teams across 15 European Countries.
Sharon is head of content and PR and during her time at Confused.com, has pioneered a brand content strategy from scratch with multiple successes. Her award-winning teams drive exceptional engagement with the brand and are always looking at ways to innovate. Previously she was a journalist at the Financial Times Group.
Toby has been working in social media for the last four years, starting off in a small independent agency working on all things digital before moving to be a social media planner at a digital agency. Toby joined Cheil at the start of 2012 as the UK Account Manager for Samsung’s Social Media Centre.
Ross has worked in digital media for over 7 years with a particular focus on marketing, creative and tech industries. At A&N Media he is responsible for ensuring the brands they work with are using social channels and the latest technologies in the most effective way. His clients include Metro, Wowcher, FindaProperty and Prime Location.
Mat is Head of Social Media at Starcom MediaVest, with a particular interest in extracting useful and usable information from social media channels. He began his career two decades ago, where as Commercial Manager at Tribal DDB he helped lauched the first website for Number 10 Downing Street, he went onto found social agency RMM, amongst his clients was Her Majesty The Queen. He blogs at http://blog.magicbeanlab.com.
Jon shot to prominence in 2009 with his 'Rage Against The X Factor' social media campaign, described by many as one of the greatest social media campaigns of all-time. He now runs the BIG OTHER social and digital agency.
Jeremy heads up social strategy at Adobe for the EMEA region. Previously he was at TBG Digital as a Social Media specialist helping global brands to advertise and engage through Facebook and Twitter. Jeremy regularly speakers at conferences talking about ROI, social strategy and digital brand communications.
Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in Social Media. Tom is a strong digital all rounder and a respected regular on the conference speaking circuit.
With over 12 years digital experience, Charlotte heads up the digital team at The Good Agency, which specializes in charity, CSR and public sector clients, she is as a digital planner and strategist, putting together ideas for fundraising, campaigning and communications.
Michael is a highly regarded blogger and speaker in the digital and social space. He has previously worked for the likes of Dare and Poke on a wide variety of global and start-up brands and writes for Adverblog, The Kernel and Communicate Magazine
Scott is a Digital Transformation consultant with a passion for social media, gamification, customer experience and business leadership. Scott currently manages and is a regular contributor to the Capgemini Consulting Customer experience blog: www.capgemini-consulting.com/ceblog/
Katy is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.
Naomi Trickey is Brandwatch's EMEA Sales Director. She has worked for a variety of companies in the digital sector in a variety of roles. These include senior product manager for the BBC News website, digital consultant to the Department for Education and Business Development for various web companies both in the UK and internationally.
Lisa is one of the management team behind PetNet – a new social business for pet owners (and the most engaging UK pet page on Facebook) grown from Vets Now. She is responsible for the team growing and engaging the communities both on the cores site (petnet.co.uk) and Facebook, Twitter and other social channels, and for the success of the community they are able to grow.
Matt is a Director at London-based social media agency FreshNetworks. He work with brands and organisations to help them understand how social media can make a real difference to them and to how they engage with people.
Kelvin is responsible for iTunes most popular Internet Marketing Podcast, downloaded by over a million people. On the show he's collaborated with a number of the world's most respected marketers including Seth Godin and Jakob Nielsen. Kelvin is a regular contributor to State of Search and Econsultancy. At SiteVisibility he works with clients such as Hotels.com, FindaProperty, Gala Bingo and uSwitch to deliver their marketing campaigns along with running the popular BrightonSEO conference.
Nicolas has a background in financial management and strategy consulting with 10 years experience at executive level in leading start-up and turn-around multichannel projects for major retailers. Nicolas is responsible for Traackr across the Atlantic and helps European customers identify influencers in their communities.
Toby Beresford is CEO and founder at Leaderboarded.com. An experienced speaker and web entrepreneur, he has sold a social media business, won a Mark Zuckerberg hackathon and provided incisive commentary on social media for Sky
Richard has over 12 years experience providing enterprise software and web solutions for companies such as EA, Vodafone and Reed Elsevier. As co-founder and CEO of EngageSciences, he currently assists brands such as Nokia, Play, WPP and TNT with social media marketing and engagement.
Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.