Live branded experiences, such as flash mobs, in-store activities or live promotions are a great way to interact with consumers in real-time, but when these events are combined with social media the benefits can be greatly magnified.
Jeremy
It’s often said that the very best companies on social media do very little. Instead, they let their online communities do it for them. That’s the approach that Sony Europe has taken.
I’ve always found Edgerank a fascinating topic. After all, what’s the point in posting to Facebook if you’re not showing up in Newsfeeds? The result of this is that Facebook Marketers have been trying to ‘game the system’.
As conference hosts ourselves, we know that social media can transform what might have been a hum-drum event into a dazzling success. By adopting social media best practices, Event Organisers can rally their attendees, increase affinity, stimulate engagement and sustain the event buzz long after the event has finished.
Social media users tend to reveal a lot more about themselves than they realise. A look at your Facebook profile can reveal a lot about your personality, and academic studies suggest that you can get to within 10% of a person’s personality score based on their Facebook profile alone.
