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All posts by Paul Roberts
Social media and SEO: The busy marketer’s guide
The benefits of social media as a marketing tool are vast, but you can also...
September 15, 2017
The most important Facebook statistics for 2017
Facebook is the world's biggest social media network by far, but just how big? Here...
September 6, 2017
Social Media Strategy
Do brands need to share social media analytics?
Is it time for the marketing industry to standardise social media analytics? Marshall Sponder thought...
August 29, 2017
Social Customer Service
5 of the most irritating brand behaviours on social media
Consumers are quick to shun brands who don't get it right on social media, so...
August 25, 2017
Teenage social media users deserting Facebook for Snapchat
Facebook is losing the battle for young users to Snapchat, but Instagram is set to...
August 23, 2017
LinkedIn launches Active Status messaging feature
Your LinkedIn contacts will now be able to see when you're online thanks to a...
August 15, 2017
Donald Trump Twitter fails: 6 lessons for marketers
Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can...
August 10, 2017
Facebook makes push to increase adoption of Instant Articles
Not convinced by your website's speed? Then it might be time to consider signing up...
August 3, 2017
5 LinkedIn case studies that got results for zero spend
Forget your diminishing marketing budget, it's possible to get results on LinkedIn for absolutely nothing...
July 20, 2017
How to write perfect Facebook headlines
Your content lives or dies on the strength of its headlines, and a new study...
July 17, 2017