All posts by Paul Roberts
Snapchat user growth stalls in disappointing earnings call
Snapchat was the social media darling of 2016, but an underwhelming first earnings report has...
May 11, 2017
5 Twitter case studies to inspire your marketing strategy
Does the prospect of cutting through on Twitter induce a cold sweat? Here to inspire...
May 8, 2017
Who is responsible for analysing marketing data?
A new report suggests marketers are drowning in data, but just who should be responsible...
May 2, 2017
LinkedIn membership reaches 500m
Not content with finding new owners and redesigning its interface, LinkedIn has now announced it...
April 26, 2017
9 case studies where clever Instagram marketing got huge results
Want your brand to cut through on Instagram? You could do worse than seeking inspiration...
April 24, 2017
Product review: ContentCal social planning calendar
Social content planners are becoming more and more commonplace, and here we take a look...
April 20, 2017
7 golden rules for producing brilliant live video campaigns
With live video having exploded in 2016, we've put together a few helpful tips on...
April 20, 2017
Lilach Bullock interview: Social media tips for small businesses
Lilach Bullock is a digital marketing expert who can help small businesses thrive on social...
April 18, 2017
B2B Social Media
Survey reveals mixed bag for B2B social media measurement
A new report has shone a spotlight on social media measurement in B2B sectors and...
April 10, 2017
Social Media Advertising
YouTube ad policy tightened up after backlash from brands
Publishers must now hit 10,000 total channel views before YouTube will allow them to serve...
April 7, 2017