All posts by Paul Roberts
Microsoft takes on Snapchat with the new-look Skype
Skype is a video-calling app, right? Well, yes, but it's now a lot more than...
June 2, 2017
How do the world’s biggest brands approach Instagram marketing?
Instagram has become an essential part of any brand's social media strategy - but how...
May 24, 2017
Enterprise Social Media
Facebook Workplace: What can it do for your organisation?
Facebook Workplace wants to be the tool that your organisation can't do without - but...
May 19, 2017
Snapchat launches World Lenses and two other new ad products
Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters...
May 16, 2017
How to produce outstanding content marketing campaigns
Producing great content marketing campaigns is no simple task, but when done right the results...
May 15, 2017
Snapchat user growth stalls in disappointing earnings call
Snapchat was the social media darling of 2016, but an underwhelming first earnings report has...
May 11, 2017
5 Twitter case studies to inspire your marketing strategy
Does the prospect of cutting through on Twitter induce a cold sweat? Here to inspire...
May 8, 2017
Who is responsible for analysing marketing data?
A new report suggests marketers are drowning in data, but just who should be responsible...
May 2, 2017
LinkedIn membership reaches 500m
Not content with finding new owners and redesigning its interface, LinkedIn has now announced it...
April 26, 2017
9 case studies where clever Instagram marketing got huge results
Want your brand to cut through on Instagram? You could do worse than seeking inspiration...
April 24, 2017