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All posts by Paul Roberts
5 outstanding Facebook marketing case studies
We've highlighted five of the best Facebook marketing case studies from 2017, including examples from...
September 28, 2017
Social Media News
What does Twitter’s 280-character limit mean for marketers?
Twitter's new 280-character limit has given the Twittersphere plenty to say, but what does the...
September 27, 2017
11 of the best social media calendars
Need a social media planning calendar but don't know where to start? We've trawled through...
September 25, 2017
Social media and SEO: The busy marketer’s guide
The benefits of social media as a marketing tool are vast, but you can also...
September 15, 2017
The most important Facebook statistics for 2017
Facebook is the world's biggest social media network by far, but just how big? Here...
September 6, 2017
Social Media Strategy
Do brands need to share social media analytics?
Is it time for the marketing industry to standardise social media analytics? Marshall Sponder thought...
August 29, 2017
Social Customer Service
5 of the most irritating brand behaviours on social media
Consumers are quick to shun brands who don't get it right on social media, so...
August 25, 2017
Teenage social media users deserting Facebook for Snapchat
Facebook is losing the battle for young users to Snapchat, but Instagram is set to...
August 23, 2017
LinkedIn launches Active Status messaging feature
Your LinkedIn contacts will now be able to see when you're online thanks to a...
August 15, 2017
Donald Trump Twitter fails: 6 lessons for marketers
Trump Twitter gaffs have become a familiar sight, but amusing though they are, what can...
August 10, 2017