Category Archives: Case Studies

Case studies showing how leading brands and SMEs are using social media marketing and social customer service.

RAC driving abroad

As part of an upcoming pitch, I’ve spent some time looking at the state of social media and content marketing in the insurance industry. No doubt there’s a lot of work to be done, particularly where social customer service is concerned, but within an industry that’s been somewhat lagging there are a few shining lights. One example that stood out was RAC, which has successfully used content marketing to build a reputation with motorists.

Recent Clients

  • Telegraph Media Group Identity
  • Blue SQ
  • Orange Business Services Identity
  • Cambridge Consultants Identity
  • EC Harris Identity
  • WORK Identity