Case studies showing how leading brands and SMEs are using social media marketing and social customer service.
It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others. We recently hosted a webinar on How to Effectively Manage a Social Media Crisis which produced some interesting examples and highlighted what we can learn from them. How not to handle [...]
There are some brands out there who are doing some brilliant things with social media marketing. Here are 10 of our favourites. Innocent Smoothies Innocent Smoothies have been recognised as the number 1 social brand in the UK in the Social Brands 100 report. Their marketing is light and fun and focuses on interacting with [...]
We recently hosted a fascinating webinar on Monitoring for Social Customer Service. Joining us on the panel was Ronan Gillen, who heads up Complaints, Community and Social Customer Service for eBay in Europe. Ronan shared some fascinating insights into why eBay feel social customer service is so important and some of the challenges they have [...]
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media analysis. The app allows you to send money to other people using only their phone number. Unsurprisingly, this created a lot of social buzz [...]
This is a guest post by Matt Rhodes, Strategy Director at Fresh Networks. Matt is speaking at this week’s Social Media Marketing conference in London. There are a lot of cute cat pictures in social media, and a lot of cute cat videos. People, it would appear, like looking at cute cats and their owners like sharing [...]
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Our Social Times is a boutique social media agency based in Cambridge, UK, providing a range of high-value social media marketing, monitoring and training services.
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