This is a post by Nicolas Chabot (@nicochabs), VP EMEA for Traackr, the influencer marketing platform. You can hear him in discussion with Tom Messett, Head of Digital Marketing & Advocacy for Nokia and Lisa Moretti, Senior Social Strategist for Fleishman-Hillard, in our free Influencer Marketing webinar on Wednesday 15th May. I’ve met with many PR [...]
This is a guest post by Nicolas Chabot, VP EMEA at influencer analytics platform Traackr. Influencer marketing is replacing traditional advertising in social media – and this scares the pants off advertisers. This post continues a conversation started at Social Media Marketing 2012 when Luke Brynley-Jones from Our Social Times stirred up the debate by asking, “if social [...]
I hosted a webinar this week to explore the best ways that organisations can identify, nurture and motivate social media advocates. I was joined by three extremely well-informed industry experts – Matt Rhodes (Fresh Networks), Ritesh Patel (Chandler Chico Companies) and Richard Jones (Engage Sciences) – and the result was fascinating. You can listen to [...]






