As they announced earlier in 2013, LinkedIn has been trialling a new reach metric for personal status updates called “Who’s viewed your updates”. This is great news for anyone using LinkedIn for marketing. For anyone who uses LinkedIn as a marketing channel – and that ought to include every B2B marketeer and quite a few […]
Influencer marketing seems to be the beginning of something big and, if the signs are right, we’re only at the tip of the iceberg. It’s advocates would have us believe that it’s set to alter the way that marketeers earn money, spend money, spend their day and cater to their customers. For those unfamiliar with it, it’s both exciting and worrying.
How important is influence in social business? In the business as a whole? Influence is the reason anyone does anything – to influence others or to be influenced – which is how any person or organisation evolves.
Welcome to part two in our discussion about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 to see where they hit the mark, what they missed and what we can expect next.