In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same quality of response at scale, influencer marketing requires special treatment for your most valuable social media contacts. A clash of cultures or an opportunity?
Category Archives: Influencer Marketing
How can social media moonitoring help you to identify the most influential people in your industry? These articles should help you answer that question.