Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media analysis. The app allows you to send money to other people using only their phone number. Unsurprisingly, this created a lot of social buzz [...]
A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine, aka the Queen of Measurement, as the keynote. She reiterated her belief that AVE (ad value equivalency) the traditional method [...]
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