If you’re going to fire your social media team, you might want to remove their Twitter access first! Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing a much-loved brand, but many job losses are inevitable. Today, the social media team confirmed this, and not in the [...]
This is part-two of a guest post by Nick Sharples, CEO of Twitter Monitoring experts CrisisVu. Nick will be speaking at a free webinar on How to Effectively Manage a Social Media Crisis on 5th February. Following on from my last article about the importance of preparing for a social media crisis, it’s time to [...]
This is a guest post from Nick Sharples, CEO of CrisisVu. Nick will be speaking at next month’s free webinar – How to Effectively Manage a Social Media Crisis. It often feels that the tendency for a crisis to occur varies in proportion to how well a business is prepared for it. But the fact [...]
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media analysis. The app allows you to send money to other people using only their phone number. Unsurprisingly, this created a lot of social buzz [...]
Let me ask you some questions. Do you keep a list of the people who have access to your corporate Twitter account? Do you change your account passwords regularly? Have you set in place clear guidelines for social media engagement? Are you monitoring the names of your senior execs using a sophisticated monitoring tool? And do [...]
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