Category Archives: Reputation Management

crisis management

Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the mark, what they missed and what we can expect next. This week we’re focusing on the second strand of predictions about engagement: avoiding and managing negative word of mouth, and whether or not the rise of customer relationship management is the death of promotion.

Barclays Pingit app

Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media analysis. The app allows you to send money to other people using only their phone number. Unsurprisingly, this created a lot of social buzz […]

Recent Clients

  • Telegraph Media Group Identity
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