Category Archives: Reputation Management

Traackr influencer marketing

In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same quality of response at scale, influencer marketing requires special treatment for your most valuable social media contacts. A clash of cultures or an opportunity?

crisis management

Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the mark, what they missed and what we can expect next. This week we’re focusing on the second strand of predictions about engagement: avoiding and managing negative word of mouth, and whether or not the rise of customer relationship management is the death of promotion.

Recent Clients

  • Telegraph Media Group Identity
  • Blue SQ
  • Orange Business Services Identity
  • Cambridge Consultants Identity
  • EC Harris Identity
  • WORK Identity