Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data.
Jeremy
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media analysis. The app allows you to send money to other people using only their phone number. Unsurprisingly, this created a lot of social buzz [...]
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.
LukeUpcoming Events
Our services
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services.
Consultancy
Events
Training
