Category Archives: Social Media Crisis

crisis management

Welcome to the latest post in our series about Connected Marketing. Each week, we’re revisiting a selection of predictions made back in 2005 and asking you to tell us where you think they hit the mark, what they missed and what we can expect next. This week we’re focusing on the second strand of predictions about engagement: avoiding and managing negative word of mouth, and whether or not the rise of customer relationship management is the death of promotion.


Fast food chain Burger King have become victims of hackers, namely Anonymous, who have changed their profile name to ‘McDonalds’ and are tweeting and retweeting a string of messages mocking their current situation. You will often see individuals with hacked Twitter or Facebook profiles, we are all familiar with the ‘What are you doing in […]

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