Category Archives: Social Media Measurement

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Last week saw an amusing, engaging, surprising and sometimes shocking interaction between Tesco Mobile, Yorkshire Tea, Jaffa Cakes and other well-known UK brands. At its peak the conversation included big brands like Cadbury’s and Walker’s crisps and became a humorous interaction on the matter of whether Jaffa Cakes are biscuits or cakes, it transcended to […]

Google Analyics

This is a post by Andrew Bruce Smith, Director at Escherman.  Andrew will be the trainer at our workshop, Measuring Social Media with Google Analytics, on Tuesday 18th June in London. Find out more and register here. Google’s announcement regarding Universal Analytics (UA) back in October 2012 probably didn’t register much beyond the hard core of […]

Recent Clients

  • Telegraph Media Group Identity
  • Blue SQ
  • Orange Business Services Identity
  • Cambridge Consultants Identity
  • EC Harris Identity
  • WORK Identity