Category Archives: Social Media ROI

Peer-to-peer support community

Online communities can save you millions, improve customer advocacy, shorten product development timescales and your customers take on supporting your products. In this insightful guest post, Ben Kay, former Head of Digital Strategy & Social, EE, explains how to start your peer-to-peer community.

Social Business Measurement

There is a notable lack of published examples of organisations implementing a social business strategy backed up by a comprehensive measurement programme. In this, the fourth in the series of blog posts taken from our recent white paper – The Future of Social Business – Luke Brynley-Jones explores the challenges of measuring social business.


This is a guest post by Andrew Bruce Smith, Director at escherman. Andrew will be speaking at Social Media Measurement & Monitoring (26-27 March, London) on ‘Using Google Analytics to Measure the Value of Social Media’. He will also be holding a workshop ‘Measuring Social Media with Google Analytics on the 18th June in London Consider the following […]

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