Category Archives: Social Media ROI


This is a guest post by Andrew Bruce Smith, Director at escherman. Andrew will be speaking at Social Media Measurement & Monitoring (26-27 March, London) on ‘Using Google Analytics to Measure the Value of Social Media’. He will also be holding a workshop ‘Measuring Social Media with Google Analytics on the 18th June in London Consider the following […]


One of the most fascinating side effects of “Engagement Marketing” is that customer relationships are once more being valued. Does this spell the end for bad customer service? A recent report from Adobe revealed that online retailers spend 78% of their marketing budget on search and display advertising, while around 41% of their revenue comes from […]

Last week kicked off our latest webinar series, The Science and Emotion of Social Media Marketing.  Hosted by our own Luke Brynley-Jones, we were very pleased to have Richard Jones from leading social marketing platform Engage Sciences, Matt Rhodes from Fresh Networks and Ritesh Patel from Chandler Chicco speaking. You can view the recorded webinar […]

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