Category Archives: Social Media ROI

Social Business Measurement

There is a notable lack of published examples of organisations implementing a social business strategy backed up by a comprehensive measurement programme. In this, the fourth in the series of blog posts taken from our recent white paper – The Future of Social Business – Luke Brynley-Jones explores the challenges of measuring social business.


This is a guest post by Andrew Bruce Smith, Director at escherman. Andrew will be speaking at Social Media Measurement & Monitoring (26-27 March, London) on ‘Using Google Analytics to Measure the Value of Social Media’. He will also be holding a workshop ‘Measuring Social Media with Google Analytics on the 18th June in London Consider the following […]


One of the most fascinating side effects of “Engagement Marketing” is that customer relationships are once more being valued. Does this spell the end for bad customer service? A recent report from Adobe revealed that online retailers spend 78% of their marketing budget on search and display advertising, while around 41% of their revenue comes from […]

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