Last week Our Social Times’ hosted Social Media Marketing 2012. This is the third year we have hosted the event and we were pleased to be joined by an excellent line up of speakers from leading brands and agencies. In case you missed it, here’s a quick round-up. Why nearly everything you thought you knew [...]
Katie Delahaye Paine (a.k.a The Queen of Measurement) published her book Measure What Matters last year – and I’ve finally got round to reading it. As anticipated, it’s packed full of sensible advice to help organisations measure the impact of their marketing and PR activities, especially through social media. I’ve picked out 5 of the [...]
During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall’s view there are essentially 4 levels of maturity which dictate the degree of ROI that you should expect to get out of social [...]
EVENEMENT INCONTOURNABLE POUR LES PROS DU MARKETING/RP & DES MEDIAS SOCIAUX Sur la lancée du succès des précédents évènements à Londres, San Francisco, Boston et New York, Influence People organise le 10 décembre une conférence d’une journée sur la surveillance des médias sociaux. Monitoring Social Media (Paris) réunira les principaux experts des marques, des RP [...]
This is a quick round-up of the key points raised at Monitoring Social Media Boston on 5th Oct, the presentations for which are mostly here. I’ll be following it up with a review of the afternoon sessions: Katie Delayhaye Paine kicked off the day with some fantastic examples of how social media can provide ROI. [...]
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Our Social Times is a boutique social media agency based in Cambridge, UK, providing a range of high-value social media marketing, monitoring and training services.
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