Yesterday, people were tuning into Periscope to watch a puddle. What, you may ask, was that all about? We try to explain the allure of that now.
Periscope, the live-video streaming startup acquired by Twitter in March 2015, was late to the live streaming game compared to Google+, Meerkat and (especially) YouNow. With support from its higher profile big brother, though, the platform has grown steadily within the streaming market. Its users now watch the equivalent of 40 years’ of live video every day.
Yesterday that figure probably increased a little.
Oddly, it was all down to a large puddle in Newcastle, which created a bit of a storm. Marketing agency, Drummond Central, tweeted that they were periscoping their own aptly named #DrummondPuddleWatch.
For those that didn’t hear of this event (although we’re sure you have) they basically filmed a puddle obstructing a path and watched passers-by attempt to cross it. The spectacle lasted a whopping 6 hours.
It was a slow start but at 2:51 @timgraham messaged in saying “I feel like something will happen soon”, Tim couldn’t have been more right. Puddle watch amassed an astonishing viewership of 547,819.
— Chris Sacca (@sacca) January 6, 2016
All the mainstream media were soon reporting on it. NBA giants, The Detroit Pistons used it as an opportunity to promote one of their players, Andrew Drummond, for the All Star NBA team
and it was a gift for the likes of supermarket, Lidl, to plug their wellington boots on Twitter.
— Lidl Ireland (@lidl_ireland) January 6, 2016
Although filmed by a marketing agency this wasn’t a marketing stunt. Beth Hazon, Managing Director, of Drummond Central has since explained that, in light of recent bad weather, “we had been watching people try to cross the puddle for weeks […] so we decided to stream it purely for our own amusement. I’d love to say there’s some clever deep strategy, but it is just genuinely hilarious.”
The beauty of Puddle Watch is the simplicity of it, no planning or brainstorming, just a mutual appreciation of everyday people tackling a big puddle. While Periscope isn’t yet widely known among the public in the UK, events like this are likely to push it into the collective consciousness.