Measuring the Value of Social Media with Google Analytics – 1/2 Day Masterclass
A unique 1/2 day workshop exploring how the free to use Google Analytics tool can be used to measure the value of your social media activity. The question often asked by Social Media Teams is: “How can we accurately measure ROI?” The irony is that 60% of organisations are already tracking web traffic using Google Analytics which could provide many of the answers they need about the effectiveness of social.
Topics we will cover include
- Attribution Analysis
- Goals & Objectives that Google Analytics Can Measure
- How to Create Custom Reports
- Effectively Using Google’s Real Time Analytics Functionality
- Alerts & Triggers
- Proving Direct & Indirect Contribution
Insightful Training Workshop
A valuable half-day training workshop with Andrew Bruce Smith, director at Escherman and expert in SEO, Analytics and Social Media. He will take you through setting up a dashboard, defining goals, objectives and targets to give you a richer insight in to the value of social media activity.
The workshop will show how multi-channel funnels and attribution models in Google Analytics can show the true role and value delivered by social media.
While many savvy marketeers are using Google Analytics to show both the direct and indirect contribution that social media makes to business goals, some companies are missing out on the “assistive” worth of social media.We will be holding the workshop at One Wimpole Street, which houses the Royal Society of Medicine. A central and historic venue, the workshop will take place in one of their meeting rooms. Tea, coffee and something sweet will be provided in the breaks along with a delicious lunch at the end of the workshop.
One Wimpole Street
London, W1G 0AE
Nearest Tube: Oxford Circus / Bond Street
9.00 – 9.15 Welcome and Introduction
9.15 – 9.30 Basic Setup and Tips
9.30 – 10.00 Goal Setting and Assigning Values
10.00 – 10.15 Tracking Parameters
10.15 – 11.15 Built in Reporting, Alerts and Triggers
11.15 – 11.30 Coffee Break
11.30 - 12.00 Attribution Analysis
12.00 – 12.30 Real Time Analytics
12.30 – 13.00 Q&A
13.00 – 14.00 Lunch
Andrew Bruce Smith
With a career spanning 23 years, Andrew has implemented successful PR and marketing communications programmes for brands such as IBM, MySQL, Siebel and Hyperion Software. His is an approved CIPR Trainer in social media, analytics and SEO.
Our Social Times
Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.
Tickets can be booked online using a credit or debit card, or invoiced (payment due in advance). You don't need a Paypal account to pay via PayPal - just enter your card details on the login page.
Tuesday 18th June 2013
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions
- A half day workshop
- Printed handout
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