Our Social Times – Social Media Agency, Social Media Training



Social Media Marketing 2013

London, UK


24 Oct 2013

Sponsors & Exhibitors
Media Partners
  • Join us for London’s Favourite Social Media Marketing Conference – October 23/24

    SMM13 Dave Chaffey ThumbSmm13 Katy Howell thumbjustin kirbySMM13 Luke Brynley-Jones Our Social Times

    Missed our event? Contact us to pre-register for 2014, or go to our events page.

    Day One – 23rd October – An expert-led strategic marketing workshop

    Join Dr Dave Chaffey (Smart Insights), Katy Howell (Immediate Future), Luke Brynley-Jones (Our Social Times) and Justin Kirby (Tenth Wave) for an intensive, in-depth workshop. Our team of experts will deliver sessions on content marketing, measurement & ROI and social media planning. A small workshop designed for a one to one learning experience with lots of practical sessions. See the workshop programme.

    SMM13 Thumb Doug KesslerGeorgina Lewis Microsoft at SMM13SMM13 Thumb Dom DwightBian Salins BSkyB copy

    Day Two – 24th October –An intensive, fast-paced marketing conference 

    Back for the 4th successive year, our SMM13 conference offers a grand slam of content and engagement marketing, Facebook strategies, B2B techniques, Twitter comedy (yes, indeed), native advertising tips, vine marketing campaigns, the future of video, plus how to integrate social and digital. See what is in store here.

    Book Now



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    Brandwatch Canvas Size

    What’s on

    • What’s Really Behind Facebook’s Competition Changes?
    • Using Humour for Impact on Twitter
    • Panel: Who are the real influencers?
    • Five Ways to Succeed in Content Marketing
    • 10 Best Practices – Integrating Social & Digital
    • Yorkshire Tea: Case Study
    23rd October – Workshop

    Hallam Conference Centre, London


    Our trainers for the day are Dr Dave Chaffey, Katy Howell and Justin Kirby – a great line up and some brilliant sessions to give you practical and actionable advice. Day one, our workshop, will be held at the Hallam Conference Centre, a Grade II listed building  formerly the General Medical Council’s headquarters. The workshop will be held in the Warren Suite – there will be plenty of refreshments through the day and we’ll stop for lunch. WiFi is available, please bring a long a tablet or laptop to take part in the practical sessions. 

    Hallam Conference Centre

    44 Hallam Street, London, W1W 6JJ

    Tube: Oxford Circus

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    24th October – Conference

    Cavendish Conference Centre, London

    Cavendish Conference Centre Measure13

    Day two , the conference, will be held at the Cavendish Conference Centre. The day will be a fast-paced mixture of talks, panel discussions and event a bit of Twitter comedy. The Cavendish is a purpose built venue with an impressive auditorium, super fast wifi, and (importantly!) plug sockets on each row. Meet our exhibitors, networking and grab a bite to eat (sticky toffee pudding for dessert!) in the adjoining room. Breakfast, refreshments and a delicious lunch are served during the day to keep you fuelled.

    Cavendish Conference Centre

    22 Duchess Mews, London, W1G 9DT

    Tube: Oxford Circus

    Show on map

    Register Here

    Media Partners
  • Conference Programme - 24th October

    David Schneider NewGeorgina Lewis Microsoft at SMM13SMM13 Thumb Dom DwightSMM13 Lisa Moretti Fleishman Hillard  SMM13 Thumb Doug Kessler

    Time  Topic & Summary Speaker
    8.30 –  9.20 Registration & Coffee
    9.20 –  9.25 Welcome & Introduction
    • Justin Kirby, Conference Host & VP Strategic Content Marketing, Tenth Wave
    9.25 – 9.55 Avoiding Crap: Five (ish) ways to succeed at content marketing - Content marketing is a huge buzz phrase in marketing. But the fact is, not all content marketing works - only the really good stuff.  So how do you create the kind of content that your prospects thank you for and share with their colleagues? It starts by not making crap. Doug Kessler, author of “Crap. The Content Marketing Deluge”, which has surpassed 300,000 views on Slideshare, shares some valuable advice.
    • Doug Kessler, Co-Founder, Velocity Partners
    9.55 – 10.25 Making Social Central: 10 Best Practices for Integrated Social Media Campaigns - Social media is often treated as a 'special case' in marketing. But it shouldn't be. Social needs to be integrated into every aspect of a successful marketing campaign. In this session, renowned author and speaker, Dr Dave Chaffey, will highlight some of the best consumer and B2B campaigns that have put interaction at their core.  Dave is also leading a session at the workshop, on the 23rd October.
    • Dr Dave Chaffey, CEO & Co-Founder, Smart Insights
    10.25 – 10.50 Case Study: Yorkshire Tea Train - Yorkshire Tea's 'Tea On The Train' event was a tea party with a difference – 200 journalists, bloggers and super-loyalists boarded the Orient Express for a tea-themed trip that amplified the infectious enthusiasm of their latest TV campaign, cemented influencer relationships, and generated huge buzz. Dom will share the strategy behind this unique event, key learnings and some of the more unexpected outcomes too!
    • Dom Dwight, Head of Communications Development / Brand Ambassador, Yorkshire Tea
    10.50 – 11.20 Coffee Break
    11.20 – 11.45 What's Really Behind Facebook's Competition Rule Changes? In this insider-view session, Richard will explain what Facebook’s new competition rules are and what their impact is likely to be. He will highlight several important new opportunities for organisations running Facebook promotions and explain how these - and other changes, such as hashtags – are part of something much bigger and more exciting for marketeers.
    •  Richard Jones, CEO, Engage Sciences
    11.45 – 12.10 Precision B2B Lead Generation from Social Media - Yes, it's true: attracting customers on social networks requires useful, interesting, content. But that's not all. Smart companies like IBM, Blackberry, Post Office and Staples are also focused on precision targeting and content optimisation that improves performance and generates more high quality leads. Join Katy to learn how to focus your social content using smarter analysis of data, how to activate a performance framework to understand what delivers results and how to map your customers through the funnel to maximise ROI.Katy will also be leading a Measurement & ROI session at our workshop, on the 23rd October.
    • Katy Howell, CEO, Immediate Future
    12.10 – 12.50 PANEL: Social Media Engagement - Customer Service or Relationship Marketing? It’s one of the grand ironies of social media that while marketing teams spend their days frantically trying to generating more social media engagement, Customer Service teams are paid to reduce it. This raises the question: why do consumers engage with brands online? And how should companies respond? With global Marketing spend exceeding Customer Service by a factor of twenty, is it time we re-thought our budgets?
    • Host: Jemima Gibbons, Social Media Strategist & Blogger
    • Bian Salins, Head of Social, NOW TV
    • Georgina Lewis, Social Media Marketing Lead, Microsoft UK
    • Marc Smeed, VP Marketing & Sales, Sentiment
    12.50 – 13.50 Lunch
    13.50 – 14.10 Using Humour for Impact on TwitterComedian, Twitter obsessive and now head of his own social media agency That Lot, David Schneider looks at how brands and companies can build a following through comedy and humour. He’ll discuss where brands are going wrong and what they should do to improve, including using tangential selling and character accounts, topicality, reactive tweeting and trending topics, as well as as live-tweeting, quizzes, Vines and virals.
    •  David Schneider, Consultant, Actor & Writer, That Lot
    14.10 – 14.50 PANEL: Who are the real influencers? - In a world of social media, influencers evidently hold a pivotal role. Or do they? In this lively session we'll examine influencer marketing practices, tools and strategies. How important is context? Should you pay influencers? And what role do advocates have?
    • Host: Lisa Moretti, Senior Social Strategist, Fleishman-Hillard
    • Dom Dwight, Yorkshire Tea
    • Matt Rhodes, Director, Fresh Minds
    • Caroline Goodwin, Product Manager, Brandwatch
    • Christophe Folschette, Founder, Talkwalker
    14.50 – 15.10 Is Native Advertising the Future of Online Marketing? - Our reduced interest in advertising, combined with rise of socially driven content platforms, such as Forbes and Buzzfeed, has given rise to a hybrid form of promotional content: native advertising. Does it work? For how long? Should we expect more legislation? And what do consumers think?
    • Ben Shaw, Social Strategy Lead, BBH
    15.10 – 15.30 The Future of Instagram: Engagement marketing for brands - With over 150 million monthly active users, Instagram has confirmed its role as a leading platform for brands to engage an active audience. With its own rules and specifics, and most importantly ads around the corner, what should Brands be focusing on and what can they expect?
    • Gabriel Hubert, Co-Founder, Nitrogram
    15.30 – 16.00 Coffee Break
    16.00 – 16.25 Is the Internet Making us More Stupider? - Comedian, David Schneider offers a very personal tour of his social media obsession, asking whether the internet has made us (or at least him) duller, ruder and more stupider. May contain jokes.
    • David Schneider, Consultant, Actor & Writer, That Lot
    16.25 - 16.45 Social Video & the Science of Sharing. How do you design a social video to be shareable? How do you launch it? And how do you measure the results in terms of sharing, viewing and brand uplift? In this fast-paced, evidence-based session, the creative lead from one the world’s leading video marketing agencies offers expert advice and guidance into what’s coming next in the world of video marketing.
    •  Barney Worfolk-Smith, Head of Creative Solutions, Unruly Media

    Looks like your dream day out? You can book your ticket here.

  • David Schneider

    Consultant, Actor & Writer

    That Lot


    David Schneider New

    Best known for TV shows such as I’m Alan Partridge and The Day Today, David Schneider is an actor, writer, director and internet obsessive, specialising in comedy. An avid tweeter with 150,000 followers and counting, he recently set up That Lot, a social media agency dedicated to helping brands and companies use comedy online.
    Georgina Lewis

    Social Media Marketing Lead

    Microsoft UK


    Georgina Lewis Microsoft

    As Microsoft UK’s social media lead, Georgina is tasked with shifting its social marketing strategy from one of broadcast to a social and collaborative one. She was responsible for the operational set-up and management of a social command centre that forms the foundation of all social marketing for the UK business.  Georgina is a nine year veteran of the business. She was featured in Management Today’s 2013 35 women under 35.
    Dom Dwight

    Head of Communications Development / Brand Ambassador

    Yorkshire Tea / Bettys and Taylors


     Dom Dwight Yorkshire Tea

    Dom has a dual-role at Bettys & Taylors. He works on the communications strategy behind the Yorkshire Tea and Taylors Coffee brands, across experience, PR and social media, to drive conversation and safeguard tone of voice. He's also working with departments across the Bettys & Taylors group to make internal communication more effective and engaging, and foster a culture of genuine connection between the business and its people.
    Bian Salins

    Head of Social

    NOW TV


    A respected social media speaker and practitioner, Bian has worked in social media since 2008. A former journalist with ELLE Magazine (India) and the Times Education Supplement, she was previously Head of Social Media Innovation at BT and currently heads up social media for BSkyB’s new offering, NOW TV.

    Dr Dave Chaffey

    CEO & Co-Founder

    Smart Insights


    Dave Chaffey

    Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses manage their online marketing activities to compete more effectively through practical guidance in Templates, Ebooks, Video Training, free blog posts and the weekly Emarketing Essentials newsletter. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence.

    Doug Kessler

    Creative Director & Co-Founder



    Doug Kessler

    Doug is Creative Director at Velocity, a London-based B2B agency specialising in content marketing. He wrote The B2B Marketing Manifesto and Crap: Why the biggest threat to content marketing is content marketing. Doug's talk at Social Media Marketing 2013 will be 'Avoiding Crap - 5 Ways to Succeed at Content Marketing.'

    Lisa Moretti

    Senior Social Strategist

    Fleishman Hillard


     Lisa Moretti

    Lisa has six years experience working as a digital editor, strategist and community manager for over 20 major international brands including KPMG Europe, Deloitte Netherlands, Philips, IKEA, MTN, National Geographic, Johnson & Johnson and Procter & Gamble. She has a hands-on knowledge of social media and frequently speaks at conferences around the world along with training executives and marketing teams internationally on the power of social media for B2B.

    Ben Shaw

    Social Strategy Lead

    BBH London


     Ben Shaw BBH

    During his five years at BBH Ben has worked across some of BBH's most high profile accounts. He spent six months on a Digital Strategy Secondment at Unilever working with the European Axe brand team and spent two years on Google, helping Chrome become the no.1 browser in the world. Currently he works with Audi UK and global confectionary brand Mentos and heads up the social team at BBH London.


    Matt Rhodes


    Fresh Minds



    Matt is responsible for defining and delivering social media strategies for large brands and businesses that include Royal Bank of Scotland, Telefonica O2, Allianz and Virgin Media. He has a background in market research and strategy consulting, specialising in digital innovation and proposition development. He runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications.

    Barney Worfolk - Smith

    Head of Creative Solutions

    Unruly Media


     Barney Worfolk Smith Unruly

    Barney is Head of Creative Solutions at Unruly and has made video for brands since 2007. He specialises in collaborative projects between Unruly, clients and content makers from all points of the content compass. Before Unruly he successfully led online broadcaster, ChannelFlip from start up to acquisition by Elisabeth Murdoch’s Shine.

    Katy Howell


    Immediate Future


    Katy Howell

    Katy, CEO of social media consultancy, immediate future, helps brands succeed in social media and deliver value to the business. Katy’s social expertise spans many industries with clients including; Hotpoint, Post Office, IBM Selfridges, Staples Europe, HSBC, JD Williams and Sony Music. Katy is currently determinedly sharing best practice on social strategies, measurement, community management, analytics and social media and the law.

    Gabriel Hubert





    Gabriel is the co-founder and CEO of Nitrog.ram an Advanced Analytics and Social Media Marketing Platform for Instagram. His company builds a platform to help brands such as Disney and the Chicago Bulls make sense of and better leverage visual media and particularly user-generated photos, starting with the leading service Instagram.


    Richard Jones


    Engage Sciences


     Richard Jones Engage Sciences

    Richard started his career at a marketing agency, then embarked on a career in enterprise software with Sybase, Vignette and marketing automation specialist Eloqua before founding Engage Sciences. Richard’s career has taken him all over the world working with some of the globe’s leading brands such as EA, AB InBev, Nokia, Vodafone and Sony. Richard is a regular speaker on social media marketing topics at leading industry events.

    Jemima Gibbons

    Social Media Strategist & Blogger


     Jemima Gibbons

    Jemima is a social media strategist and blogger. She works with agencies as a white label consultant, and directly with smaller companies and individuals, using the Social Media Launch Pack. Her book on social business, Monkeys with Typewriters, was published by Triarchy Press in 2009.

    Marc Smeed
    VP Marketing & Sales



     Marc Smeed Sentiment

    Marc joins Sentiment following 18 years experience, most recently in enterprise social networking. Seven years at Bowne taught him the importance of good customer service. He crossed the chasm with SaaS-pioneer IntraLinks as the market embraced the benefits of Cloud-based document collaboration and distribution as he built out an EMEA-wide team and network of offices starting from a cramped 4 man office at Regus. Sharepoint-based Cloud document management start-up Isiwis and enterprise social networking company IdeaPlane were the final stops on the journey to Sentiment.

    Caroline Goodwin

    Product Manager



    Caroline Goodwin Brandwatch

    Caroline joined Brandwatch in January 2011 and rapidly advanced to her current role as Product Manager. In this role she focuses on ensuring that the Brandwatch platform meets the constantly evolving needs of their clients. Previous to this, Caroline worked within the Social Media and Strategy teams at iCrossing where she worked with clients such as Coca Cola, M&S and Halifax.

    Christophe Folschette




     Christophe Folschette Talkwalker small

    Christophe co-founded Talkwalker, a social media monitoring and analytics tool designed for ease of use. He works with companies including Burston Marsteller, Volkswagen, BASF and Deloitte. Christophe is currently heading up sales at Talkwalker.
    Justin Kirby

    VP, Strategic Content Marketing

    Tenth Wave


     justin kirby

    Justin is an internet veteran who has been writing about interactive technologies and digital marketing since the early 90s. His books include Connected Marketing (2005) and the Best of Branded Content Marketing (2013). He chairs and speaks at conferences around the globe, and has recently been recruited to head up the strategic content marketing at Tenthwave, the new interactive agency from the US whose clients include Facebook, Google and eBay.


    Luke Brynley-Jones


    Our Social Times


    Luke Brynley-Jones

    Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.

  • Gold sponsors

    • Talkwalker is an easy to use and incredibly powerful social media monitoring and analytics tool. It delivers high value insights in a user-friendly dashboard recommended by agencies and brands worldwide. With a focus on big data crawling the Talkwalker search index is one of the largest, covering over 150 million sources in 187 languages and 247 countries. The dashboard is extremely user friendly and features intuitive filters and reporting functionalities.

    • EngageSciences was set up to build a platform that would help social media managers deliver measurable return for enterprise marketing departments. The EngageSciences platform enables brands to create exceptional social marketing programs that maximize the lifetime value of fans. Unlocking social data to improve the targeting and segmentation for campaigns across multiple channels, our users will become the CMOs of the future.

    • Brandwatch is one of the world’s leading tools for monitoring and analysing social media. Launched in August 2007 and now in version 6, Brandwatch is used by brands and agencies around the world to monitor, capture and analyse social media conversations. Brandwatch has headquarters in Brighton, and additional offices in Stuttgart, Germany, and New York, USA.

    • Sentiment is an enterprise grade social media monitoring and social customer service tool. Founded in 2005, Sentiment's monitoring tools allow you to monitor and measure social media to gain actionable business intelligence, allowing you to understand how people view your brands and products, identify influencers and engage in the right way.

    Silver sponsors


    • State of Digital is a unique platform, which helps those working in digital find the right content which fits their needs, their current position, their experience level and also the state of the digital marketing implementation of their companies. They can read and share the right content with the right people to take the next steps in digital marketing.

    • Social Media London is a community and monthly event in London featuring social media speakers, proudly powered by Link Humans. Join us in London or chat on the hashtag #smlondon

    • Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency. We bring together senior experts in PR, journalism, social media and web development, from a variety of industry sectors. Our consultants are experienced at helping brands to reach and connect with their audiences through a creative fusion of traditional and social media PR techniques.

    • The Fetch is the gateway to your city, career and local community. Unlike most event guides out there, our curators help you discover what's happening in the business, tech and creative industries. So, we'll let you know about an amazing free public lecture, conference or meetup rather than the latest coffee jaunt or music venue worth visiting. The Fetch is currently delivered in a weekly email digest and daily via our social feeds. You'll find relevant events, news, jobs, local profiles and must-reads as well as tailored offers from our select partners.

    • Our passion is helping marketers and business managers get more from digital marketing – to make the most of the great opportunities and avoid wasting time and money. We share Actionable Marketing Advice, edited by Dr Dave Chaffey, to help grow your business and your personal marketing skills. Our Expert members, based in more than 50 countries, use our advice to improve the results for their businesses or their clients.

    • The UK Marketing Network is an interactive LinkedIn Group and online forum for marketing professionals. Members can network, share ideas, monitor trends and post and comment on industry related discussions. They also run a series of digital marketing events, On The Edge Digital, in cities around the UK.

    • The Chinwag community is a focal point for digital media practitioners in the UK and beyond. They aggregate expertise, fact and opinion, and act as a connecting rod for ideas and talent across the digital sector. You can find a great new job in digital at Chinwag Jobs.

  • Book your ticket online here - using a credit or debit card via PayPal. You don't need an account to use PayPal  - just enter your card details on the login page.

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    Ticket terms

    • A limited number of Early Bird tickets are available.
    • Tickets are non-refundable and non-transferable
    • Contact us for reductions on group bookings (5+)
    • View our full Terms and Conditions

    What's included?

    • Workshop and Conference - each 1 day in London. Tickets available for 2 days or single days.
    • Refreshments
    • Buffet lunch
    • Printed handout
    • Exhibitor area (Conference, 24th October)
    • Slides will be available after each event
  • Workshop Programme - 23rd October

    SMM13 Dave Chaffey ThumbSmm13 Katy Howell thumbjustin kirbySMM13 Luke Brynley-Jones Our Social Times

    Wednesday 23rd October - An expert-led strategic marketing workshop

    Join Dr Dave Chaffey (Smart Insights), Katy Howell (Immediate Future), Luke Brynley-Jones (Our Social Times) and Justin Kirby (Tenth Wave) for an intensive, in-depth workshop. Our team of experts will deliver sessions on content marketing, measurement & ROI and social media planning. A small workshop designed for a one to one learning experience with lots of practical sessions. 

    Time  Session  
    9.00 –  9.30 Arrival & Coffee
    9.30 –  10.00 Introduction and welcome

    • Key Topics
    • Introduce yourself
     Luke Brynley-Jones, Our Social Times
    10.00 – 10.45 Content Marketing

    • Introduction to content marketing
    • Formats and channels
     Justin Kirby, Tenth Wave
    10.45 - 11.00 Coffee Break
    11.00 – 11.45 Content Marketing continued

    • Practical content marketing tips and ideas
    • What's coming next? The future of content marketing
     Justin Kirby, Tenth Wave
    11.45 - 12.45 Practical Social Media Planning Workshop

    • Setting goals and tracking success
    • Reach: How to reach your audience
    • Act - Encouraging interaction and sharing
     Dr Dave Chaffey, Smart Insights
    12.45 - 13.45 Lunch
    13.45 - 15.45 Practical Social Media Planning Workshop continued

    • Conversions - using social media for lead generation
    • Engagement - how to define key messages
    • Activity - Creating an integrated campaign plan
     Dr Dave Chaffey, Smart Insights
    15.45 - 16.00 Coffee Break
    16.00 - 17.00 Measurement & ROI

    • What to measure?
    • Key metrics
    • How to calculate ROI
     Katy Howell, Immediate Future
    17.00 Wrap up and close

    Looks like your dream day out? You can book your ticket here.