Webinar: How to calculate the ROI of social media

   3pm (BST)

   Cost - £0.00

Measuring and evaluating the impact of social media on your business objectives has long been a struggle for marketers. We’ve asked three extremely experienced social media practitioners who have worked with brands such as Diageo, Staples, CNN and VISA to share their insights on this fascinating topic. Join us!


How to measure social media ROI speakers

Luke Brynley-Jones

Back in 2000, before Facebook, Twitter, YouTube or even Myspace existed, Luke was working with global organisations to enable them to develop thriving online communities and blogs. In 2000 Luke co-founded the UK’s first social media consultancy, advising brands such as British Airways PLC, YMCA and Christian Aid on how to create sustainable online engagement. Luke is best known for his expertise in social media monitoring, management and measurement.

Katy Howell

Katy, MD of social media agency immediate future, helps brands like Sony, Indesit, Diageo, Staples, BBC, HSBC and JD Williams adopt, integrate, and deploy social media. With over eight years’ social media experience and 25 years in marketing, she is a recognised authority in social communications. She advises companies on creating robust, measurable social media strategies.

Stef Lait

Stef Lait is an Account Director at OST Marketing. Her team provides social media marketing for many well-known brands, including Gala Bingo, Cats Protection and Supermalt. Having previously held social media roles at both CNN and World Vision, Stef has a wealth of hands-on knowledge of social media measurement and reporting.

What you will learn

  • How to measure and evaluate social media
  • How to create a measurement framework
  • The best social media measurement tools
  • How to use attribution models
  • How to explain outcomes to senior executives
  • Common mistakes to avoid

Who should attend?

  • Marketing Directors / CMOs
  • PR/Comms Directors
  • Digital Marketing Managers
  • Social Media Managers


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Minal Patel, Founder, MarketingbyMinal.com

“OST webinars are an absolute must for business owners and marketers that are serious about learning cutting edge online strategies. Always excellent and informative speakers, make sure you don’t miss out.”
Sam Bailey, Director, Compass Digital