Our Social Times – Social Media Agency, Social Media Training

presents

Webinar

Is the Social Business Gold Rush Over?

12th November 2013


Programme

4pm - 5pm GMT
5pm - 6pm CET
11am - 12pm EST

Intro
Programme
Speakers
Event Partners
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  • Is the social business gold rush over? 

    Missed the webinar? Listen to the recording here.

    Join us for this fascinating discussion, featuring Chris Heuer (founder of Social Media Club), Guy Stephens (IBM), Richard Hughes (Broadvision) and Luke Brynley-Jones (Our Social Times).

    In recent years many social media experts have started to ask whether social could be the catalyst for positive organisational change. Could social media usage foster a culture of openness and engagement and create a positive (and profitable) collaborative culture among staff, customers and suppliers?

    Yet in recent months several leading lights of the social business approach have spoken about it’s failure to gain traction and predicted it’s impending demise. The question is: are they right? 

    Listen to the Recording

    Tuesday 12th November

    4 – 5pm GMT

    5 – 6pm CET

    11am – 12pm EST

    8am – 9am PDT

    TWEET ALONG:
    #socbiz2013

    Chris Heuer

    Chris Heuer
    Adhocnium
    Engagement Catalyst

    @chrisheuer

    Guy Stephens

    Guy Stephens
    IBM
    Managing Consultant, Social Business

    @guy1067

    Richard Hughes Broadvision

    Richard Hughes
    Broadvision
    Director of Social Strategy

    @_RichardHughes

    Luke Brynley-Jones

    Luke Brynley-Jones
    Our Social Times
    Founder

    @lbrynleyjones

    What will we talk about?

    • Has the term ‘social business’ simply failed to inspire C-suite executives? Is it simply a matter of terminology?
    • Are boards more comfortable implementing internal social change, while limiting external social risk?
    • Where are the social business pin-ups? The successful case studies.
    • What does this mean for organisations thinking of investing in social business strategies?
    • What does ‘social enterprise’ offer that ‘social business’ doesn’t? What’s the difference?
    • Is this simply a case of the experts being out-of-touch with reality? A rush into the future while most of us are still trying to figure out the basics?
    Partners
  • Missed our webinar? Listen to the Recording Here

    The webinar will be a one-hour, structured, audio discussion without presentations - so there's no programme, as such, but the topics we'll be discussing include:

    • Has the term 'social business' simply failed to inspire C-suite executives? Is it simply a matter of terminology?
    • Are boards more comfortable implementing internal social change, while limiting external social risk?
    • Where are the social business pin-ups? The successful case studies.
    • What does this mean for organisations thinking of investing in social business strategies?
    • What does 'social enterprise' offer that 'social business' doesn't? What's the difference?
    • Is this simply a case of the experts being out-of-touch with reality? A rush into the future while most of us are still trying to figure out the basics?

    The webinar will be hosted by Luke Brynley-Jones, who will pose questions to our panel of experts. You'll also have a chance to ask your own questions via the webinar platform.

    Listen to the Recording

  • Chris Heuer
    Adhocnium

    Engagement Catalyst

    @chrisheuer

    Chris Heuer

    Chris Heuer has over 13 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specialises in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies. Chris is also Founder and Chairman of Social Media Club (global).
    Guy Stephens
    IBM

    Managing Consultant - Social Business

    @guy1067

    Guy Stephens

    Guy has 14 years experience in digital, the last six focusing on social. Prior to IBM, Guy worked at Capgemini and before this at The Carphone Warehouse and Mars, Inc. With Guy, The Carphone Warehouse set up in social customer service in 2008. He was recently voted Top 100 Global Customer Service Pros on Twitter by The Huffington Post, and has been described Dr Dave Chaffey as 'one of the world's leading thinkers' in this space. He now works with organisations helping them navigate through their social business/customer care journey.

     

       

     

    Richard Hughes
    Broadvision

    Director of Social Strategy

    @_richardhughes

    Richard Hughes Broadvision 

    Richard Hughes is Director of Social Strategy at BroadVision, and author of The Business Communication RevolutionAn avid reader, writer and user of all things Web 2.0, Richard is particularly interested in the social aspect of CRM.

    Luke Brynley-Jones

    CEO

    Our Social Times

    @lbrynleyjones

    Luke Brynley-Jones 

    Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.

  • Gold sponsors


    Silver sponsors


    Exhibitors

    • Since 1993 BroadVision has provided companies across the globe with the tools and know-how to do business on the Web. Now BroadVision is helping organizations transform the way they collaborate with the Clearvale Enterprise Social Networking platform.

      Clearvale by Broadvision

      Clearvale is a cloud-based enterprise social networking solution that helps businesses engage with employees, customers and partners. Using an advanced Enterprise 2.0 architecture, only Clearvale Enterprise software enables businesses to create separate social networks for each of these groups, but manage them together as a whole, creating a social enterprise ecosystem.

      Like consumer social networking sites, Clearvale Enterprise social networks provide users with the ability to meet, build relationships, share ideas, create content, and learn from one another. But unlike consumer social networking sites, microblogging services, and the like, Clearvale Enterprise is a true Enterprise 2.0 platform that provides the ability to create robust, high-availability extranets, intranets, or portals and choose whether to provide them as open communities (as for customers or partners), as highly secure sites (as for employees, vendors, etc.) or both.

      Clearvale Enterprise is based in the cloud, offering flexibility and agility, and doesn’t require software installation. No need for multiple logins. No need for IT assistance and lengthy implementations. No more isolated silos. Just a productive, social enterprise ecosystem.

  • This webinar has already happened! Missed it?

    Listen to the Recording Here