14 July 2015
We all know that measuring the results of our digital marketing is essential – but what should we really be tracking? From sessions to unique visits, clicks to goal completions, Likes to engagement rates – digital marketing is awash with metrics. The trick is to understand which ones matter (and matter most to your clients). Join this fascinating discussion between Luke Brynley-Jones, Tamsin Fox-Davies, Sean Clark and Tamara Baranova as they examine how to solve the measurement puzzle. Not to be missed!