Facebook no longer requires you to use a third-party app to run a promotion on your page. They announced the change in terms in a blog post yesterday.
The new rules will now make it easier for you to run a competition via your page, without having to install apps or take the competition off the site.
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanismAs before, however, businesses cannot administer promotions on personal Timelines.
There are still a few exclusions though – users cannot enter a competition by tagging a photo, and you can’t run a promotion from a personal page.
Previously Facebook did not want brands to run competitions on their pages, so why the change of heart? Facebook want you to stay on the site.
They don’t want users to be redirected to a brand’s website or admins to use a third party app to run your contest. They want you to be on, and use all the features of Facebook – they want to you engage by taking part in the competition, like more pages. As an admin, they want you to use status updates, photos, voting mechanisms and of course advertising to facilitate your competition.
What do you think about the changes? Do you think it will be beneficial for users and admins, or is it a bad idea?