Our Social Times – Social Media for Business http://oursocialtimes.com Social Media News, Events and Resources Tue, 25 Jul 2017 08:44:59 +0000 en-GB hourly 1 https://wordpress.org/?v=4.8 http://oursocialtimes.com/wp-content/uploads/2016/07/OST-Speaker-Transparent-150x150.png Our Social Times – Social Media for Business http://oursocialtimes.com 32 32 How to master influencer marketing on Instagram http://oursocialtimes.com/how-to-master-influencer-marketing-on-instagram/ http://oursocialtimes.com/how-to-master-influencer-marketing-on-instagram/#respond_31017 Tue, 25 Jul 2017 08:42:07 +0000 http://oursocialtimes.com/?p=31017 Influencers are easy to find on Instagram, but identifying the ones who best fit your brand can be full of pitfalls if you ignore a few simple rules.

The post How to master influencer marketing on Instagram appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/how-to-master-influencer-marketing-on-instagram/feed/ 0
5 LinkedIn case studies that got results for zero spend http://oursocialtimes.com/linkedin-marketing-5-businesses-that-got-big-results-with-zero-spend/ http://oursocialtimes.com/linkedin-marketing-5-businesses-that-got-big-results-with-zero-spend/#respond_30944 Thu, 20 Jul 2017 00:44:05 +0000 http://oursocialtimes.com/?p=30944 Forget your diminishing marketing budget, it's possible to get results on LinkedIn for absolutely nothing - as these five case studies show.

The post 5 LinkedIn case studies that got results for zero spend appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/linkedin-marketing-5-businesses-that-got-big-results-with-zero-spend/feed/ 0
How to write perfect Facebook headlines http://oursocialtimes.com/how-to-write-perfect-facebook-headlines/ http://oursocialtimes.com/how-to-write-perfect-facebook-headlines/#respond_30948 Mon, 17 Jul 2017 08:32:55 +0000 http://oursocialtimes.com/?p=30948 Your content lives or dies on the strength of its headlines, and a new study has revealed what phrases generate the strongest engagement on Facebook.

The post How to write perfect Facebook headlines appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/how-to-write-perfect-facebook-headlines/feed/ 0
Webinar: How to calculate the ROI of social media http://oursocialtimes.com/how-to-calculate-the-roi-of-social-media/ http://oursocialtimes.com/how-to-calculate-the-roi-of-social-media/#respond_30965 Thu, 13 Jul 2017 10:11:32 +0000 http://oursocialtimes.com/?p=30965 Did you miss our first webinar on calculating social media ROI? Fear not, you can watch the whole session in full right here.

The post Webinar: How to calculate the ROI of social media appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/how-to-calculate-the-roi-of-social-media/feed/ 0
The 3 key challenges of social media ROI http://oursocialtimes.com/30928-2/ http://oursocialtimes.com/30928-2/#respond_30928 Thu, 06 Jul 2017 13:21:49 +0000 http://oursocialtimes.com/?p=30928 Social media measurement continues to be a puzzle for many marketers, but understanding the major challenges behind it is half the battle.

The post The 3 key challenges of social media ROI appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/30928-2/feed/ 0
Social media ROI: An expert Q&A http://oursocialtimes.com/social-media-roi-an-expert-qa/ http://oursocialtimes.com/social-media-roi-an-expert-qa/#respond_30903 Tue, 04 Jul 2017 08:06:50 +0000 http://oursocialtimes.com/?p=30903 With our social media ROI webinar just around the corner, we've spoken to an industry expert about one of the industry's thorniest issues.

The post Social media ROI: An expert Q&A appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/social-media-roi-an-expert-qa/feed/ 0
5 expert-level tips on social media measurement in 2017 http://oursocialtimes.com/5-expert-level-tips-on-social-media-measurement-in-2017/ http://oursocialtimes.com/5-expert-level-tips-on-social-media-measurement-in-2017/#respond_30764 Fri, 30 Jun 2017 08:33:36 +0000 http://oursocialtimes.com/?p=30764 We spoke to world-renowned marketing analyst Marshall Sponder to bring you five expert tips on social media measurement.

The post 5 expert-level tips on social media measurement in 2017 appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/5-expert-level-tips-on-social-media-measurement-in-2017/feed/ 0
Can we really measure social media ROI? http://oursocialtimes.com/how-to-measure-social-media-roi/ http://oursocialtimes.com/how-to-measure-social-media-roi/#respond_30656 Thu, 29 Jun 2017 08:35:35 +0000 http://oursocialtimes.com/?p=30656 Measuring social media ROI is no easy task, but here to make sense of it is analytics expert Marshall Sponder.

The post Can we really measure social media ROI? appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/how-to-measure-social-media-roi/feed/ 0
Social media marketers out of touch with ‘normal’ people http://oursocialtimes.com/social-media-marketers-out-of-touch-with-normal-people/ http://oursocialtimes.com/social-media-marketers-out-of-touch-with-normal-people/#respond_30826 Thu, 22 Jun 2017 12:35:28 +0000 http://oursocialtimes.com/?p=30826 Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public

The post Social media marketers out of touch with ‘normal’ people appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/social-media-marketers-out-of-touch-with-normal-people/feed/ 0
Instagram adds ‘paid’ tag to influencer marketing posts http://oursocialtimes.com/instagram-adds-paid-tag-to-influencer-marketing-posts/ http://oursocialtimes.com/instagram-adds-paid-tag-to-influencer-marketing-posts/#respond_30787 Fri, 16 Jun 2017 07:52:23 +0000 http://oursocialtimes.com/?p=30787 Photo-sharing app tackles lack of commercial transparency with new tools designed to make it easier for users to spot influencer marketing posts.

The post Instagram adds ‘paid’ tag to influencer marketing posts appeared first on Our Social Times - Social Media for Business.

]]>
http://oursocialtimes.com/instagram-adds-paid-tag-to-influencer-marketing-posts/feed/ 0