Our Social Times – Social Media for Business http://oursocialtimes.com Social Media News, Events and Resources Thu, 22 Jun 2017 12:37:48 +0000 en-GB hourly 1 https://wordpress.org/?v=4.8 http://oursocialtimes.com/wp-content/uploads/2016/07/OST-Speaker-Transparent-150x150.png Our Social Times – Social Media for Business http://oursocialtimes.com 32 32 Social media marketers out of touch with ‘normal’ people http://oursocialtimes.com/social-media-marketers-out-of-touch-with-normal-people/ http://oursocialtimes.com/social-media-marketers-out-of-touch-with-normal-people/#respond_30826 Thu, 22 Jun 2017 12:35:28 +0000 http://oursocialtimes.com/?p=30826 Australian TV-funded survey finds that advertising industry drastically over-estimates impact of social media on general public

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Instagram adds ‘paid’ tag to influencer marketing posts http://oursocialtimes.com/instagram-adds-paid-tag-to-influencer-marketing-posts/ http://oursocialtimes.com/instagram-adds-paid-tag-to-influencer-marketing-posts/#respond_30787 Fri, 16 Jun 2017 07:52:23 +0000 http://oursocialtimes.com/?p=30787 Photo-sharing app tackles lack of commercial transparency with new tools designed to make it easier for users to spot influencer marketing posts.

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Snapchat Ad Manager launches with focus on self-service http://oursocialtimes.com/snapchat-ad-manager-launches-with-focus-on-self-service/ http://oursocialtimes.com/snapchat-ad-manager-launches-with-focus-on-self-service/#respond_30766 Tue, 13 Jun 2017 14:07:08 +0000 http://oursocialtimes.com/?p=30766 After a disappointing first earnings call, Snap is looking to take on Facebook with a significant overhaul of its advertising platform.

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6 Examples of Social Media Crises: What can we learn? http://oursocialtimes.com/6-examples-of-social-media-crises-what-can-we-learn/ http://oursocialtimes.com/6-examples-of-social-media-crises-what-can-we-learn/#comments_5941 Fri, 09 Jun 2017 08:26:19 +0000 http://oursocialtimes.com/?p=5588 It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others.

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Mary Meeker’s internet trends report: 5 social media takeaways http://oursocialtimes.com/mary-meekers-internet-trends-report/ http://oursocialtimes.com/mary-meekers-internet-trends-report/#respond_30726 Tue, 06 Jun 2017 19:48:51 +0000 http://oursocialtimes.com/?p=30726 The mammoth report has a number of useful insights into the latest social media trends, and we've trawled through the slides so you don't have to.

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Microsoft takes on Snapchat with the new-look Skype http://oursocialtimes.com/microsoft-takes-on-snapchat-with-the-new-look-skype/ http://oursocialtimes.com/microsoft-takes-on-snapchat-with-the-new-look-skype/#comments_30697 Fri, 02 Jun 2017 11:45:58 +0000 http://oursocialtimes.com/?p=30697 Skype is a video-calling app, right? Well, yes, but it's now a lot more than that after Microsoft unveils the biggest overhaul in a decade.

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Can we really measure social media ROI? http://oursocialtimes.com/how-to-measure-social-media-roi/ http://oursocialtimes.com/how-to-measure-social-media-roi/#respond_30656 Tue, 30 May 2017 08:35:35 +0000 http://oursocialtimes.com/?p=30656 Measuring social media ROI is no easy task, but here to make sense of it is analytics expert Marshall Sponder.

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How do the world’s biggest brands approach Instagram marketing? http://oursocialtimes.com/how-the-worlds-biggest-brands-use-instagram-for-marketing/ http://oursocialtimes.com/how-the-worlds-biggest-brands-use-instagram-for-marketing/#respond_30599 Wed, 24 May 2017 09:23:51 +0000 http://oursocialtimes.com/?p=30599 Instagram has become an essential part of any brand's social media strategy - but how many of the world's biggest companies are active and when do they post?

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Facebook Workplace: What can it do for your organisation? http://oursocialtimes.com/facebook-workplace-what-can-it-do-for-your-organisation/ http://oursocialtimes.com/facebook-workplace-what-can-it-do-for-your-organisation/#respond_30570 Fri, 19 May 2017 09:26:10 +0000 http://oursocialtimes.com/?p=30570 Facebook Workplace wants to be the tool that your organisation can't do without - but can it make itself indispensable or is it just another app to check?

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Snapchat launches World Lenses and two other new ad products http://oursocialtimes.com/snapchat-launches-world-lenses-two-other-new-ad-products/ http://oursocialtimes.com/snapchat-launches-world-lenses-two-other-new-ad-products/#respond_30551 Tue, 16 May 2017 11:04:38 +0000 http://oursocialtimes.com/?p=30551 Warner Bros among first brands to use new feature, with Audience Lenses and Smart Geofilters also launched in significant roll-out.

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