Go Insta!: Is live video coming to Instagram?

Instagram is apparently on the verge of launching a live video service after a user in Russia stumbled across a feature called Go Insta!

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Go Insta! Instagram live video

Instagram is apparently on the verge of launching a live video service after a user in Russia stumbled across a feature called Go Insta! on a beta version of the app.

Facebook – Instagram’s parent company – rolled out its live video feature to Android and a greater number of countries earlier this year. Live streaming is clearly big on the agenda at Facebook, and it was arguably only a matter of time before Instagram rolled out its own live video feature. Now it seems to be happening.

According to a report on Russian news site T Journal, a Nexus 6P user spotted the functionality built into Instagram Stories. A video marked with a red ‘LIVE’ banner appeared in the stories feed, and what looked like a user interface to shoot video featured a red button that read ‘Go Insta!’.

The launch of Stories in August enabled users to create a shareable video out of a range of images and short video clips. It appears that Stories is seen as the perfect vehicle with which to drive a live video feature.

Instagram added Stories to its Explore tab last week to increase its visibility among the 100 million people who visit Explore every day.

‘The new suggested Stories section highlights the most interesting stories from across Instagram’s vast global community — and like the rest of Explore, the stories you’ll see are personalised to your interests,’ announced the company on its blog.

The news follows Twitter’s roll-out last week of Periscope Producer. The previous version of its live video feature was constrained to smartphones, but the update enables brands and media companies to use their own third-party video equipment and software to live stream high-quality content straight into Twitter.

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