If you’re going to fire your social media team, you might want to remove their Twitter access first!
Earlier this month, HMV (a British entertainment retailer) went into administration. Not only are our high-streets losing a much-loved brand, but many job losses are inevitable. Today, the social media team confirmed this, and not in the manner their PR Manager would appreciate.
Using the hashtag #hmvXFactorFiring, staff have been live tweeting (using HMV’s official account) from HR, where they were told they were losing their jobs. Saying they have nothing to lose, they made it perfectly clear how they feel about it.
The tweets stayed visible for 25 minutes before they were deleted, presumably by the Marketing Director who was apparently overheard saying “how do I shut down Twitter?”
On February 5th, Our Social Times is hosting a free webinar on “How to Effectively Manage a Social Media Crisis“. It now seems more relevant than ever!
A woman named Poppy Rose has claimed responsibility for the tweets, saying that “as a someone without a family to support/ no mortgage, I felt that I was the safest person to do so”. It also appears that she is cooperating with @hmvtweets and this morning she even offered them instructions on how to remove her as an admin (16 hours after the tweets started).
According to her sister, Poppy has received a number of job offers following the stunt.
Poppy Rose claims responsibility for HMV tweets
Storified by Our Social Times· Fri, Feb 01 2013 01:39:52