Watching the Channel 4 Dispatches programme about companies that buy Likes on Facebook and followers on Twitter, I thought this graph would be of interest.
This graph, from a previous client, shows what happens when Facebook culls fake accounts – which it does from time to time.
We were unaware that this client had previously ‘bought’ 500 Facebook fans, but when almost exactly 500 fans mysteriously disappeared, it was pretty obvious.
We set about increasing their fan engagement through natural means – by publishing great content and running regular activities – but it was interesting to see how pointless buying fake fans or followers is. Twitter performs regular culls too, so this seems to be a common clean-up practice.
If I had been monitoring this company on behalf of a competitor, I would have been very tempted to publish the graph with the company name included. Let that be a warning to the fakers.