Social media and email marketing are often seen as competitors. There are a raft of blog posts and infographics out there which compare the two channels and try to analyse which offers the best ROI. For that reason it’s refreshing to see this new infographic from Constant Contact, which looks instead at how the two platforms can be used in partnership.
Whilst both email and social media can be used to good effect as standalone channels, they each have different strengths that can be combined to great effect. The infographic below highlights 13 tips on how to use them as part of an integrated campaign and features contributions by some of the UK’s leading digital marketing experts, including Dave Chaffey (Smart Insights), Kath Pay (Plan to Engage) and many more. Look out for our own Luke Brynley-Jones with tip #8!
You can also hear Luke and Kath discuss this topic in-depth during a 1-hour webinar on October 28th. They’ll be joined by Dave Charest (Constant Contact) and Luke Hodson (Awesome Merchandise) to explore the tools and techniques businesses can use to create campaigns that run across both channels and feed back into each other. You can see all the details here.