Monitoring Social Media 09 – What’s it all about?

Monitoring Social Media 09 is officially off the ground!  We’ve got an excellent venue (The Lewis Centre, Millbank), some fine sponsors (to be announced shortly) and a startlingly good line-up of speakers, including Alan Moore (author and thinker), Marshall Manson (Edelman UK), David Cushman (Brando Social), Giles Palmer (BrandWatch), Neville Hobson (The Hobson & Holtz Report), Amelia Torode (VCCP) and Paul Alexander (Beyond Analysis) – with more to follow.

The idea of MSM09 is to have an open discussion about social media monitoring – addressing the issues that all of us interested in social media monitoring know exist, but which are rarely aired. These include the brutally stark questions faced by agencies and brands, such as “is it worth doing?” and “does buzz convert into ROI?”, to more specific issues, like “is the data good enough?”, “how can we truly gauge sentiment?” and “how do we rate influence?”. Then there are the purely practical ones: “what are the best services?” and “what are the best free tools?” Lastly, for those of us wishing to ride the curve of innovation, there’s the biggie: “what’s next?”

Without having a complete bun-fight, we want to put on a full day of thought-provoking talks, debate, knowledge-sharing and networking that leaves participants exhilerated, enriched and empowered (if that doesn’t sound overly alliterative). The emphasis of the event is interactivity – so we’re spending time devising schemes to break barriers and ensure everyone can partricipate.

Frankly, if you’re into social media monitoring and you’re this side of the Atlantic – MSM09 is a must-attend event. If you can’t make it, shame on you, but you can follow proceedings on Twitter via #MSMo9 and we’ll be posting video footage up afterwards (if not during).

There are only 200 tickets available and they are selling now. You can book yours online today. There’s an Early Bird rate if you register in September (bargain!).