It brings be back to the days when business and organizations first set up their webpages with the groundbreaking idea of “Contact” or “Support” -form.

I can visualize in my mind the moment when the input started pouring in through the form.
“Great” – says employee n:o 1
“It really is” – says employee n:o 2
“Let’s go get lunch” – emp n:o 1
“Sure, problem solved” – emp n:o 2

The thing with forms was that no one else saw all the feedback they were getting – and because of that, there really wasn’t a real pressure to respond to any of them.

And now the same “feedback form” -corps are bringing their “best practice” to the world of social media, only to fail horribly. But then again, to me as a consumer this is a great thing. And also as a person who works in sales and marketing – because this is giving us a competitive edge over others.