Archive for November, 2009
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
Using Social Media to Promote Your Business
Following MSM09 on Tuesday last week – I was up early on Weds to give a half-day seminar on Using Social Media to Promote Your Business”, held at the brand shiny new University Campus Suffolk in Ipswich. I covered the following key questions and issues…
Monitoring Social Media 09 – Photos & Presentations
Over 200 delegates from around the world attended our conference Monitoring Social Media 09 yesterday in London, including more than 100 PR and marketing execs, 40 leading brands and 15 social media monitoring companies. We managed to squeeze 12 presentations and 3 panel sessions into the day without everyone losing the plot – and, with a little help from the energetic Giles Palmer (and his extravagant tache – see the flickr photos) energy abounded throughout the day.
Preview of Monitoring Social Media 09, London, 17th Nov.
Monitoring Social Media 09 (#msm09) is upon us! Tickets have sold out and we are preparing for an excellent conference with over 200 delegates from around Europe and the world. Late additions to the Programme include Emmanuel Vivier (Vanksen) who is stepping in to replace Amelia Torode in the “What’s Wrong with Social Media Monitoring Services?” discussion. We also have Jon Moody (ASOMO) joining the “ROI of Social Media Monitoring” panel discussion. Jon’s already been active in our LinkedIn Group, so I’m expecting more powerful insights on the day.
Top 5 Budget Social Media Monitoring Tools
In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc?
