Archive for January, 2010
London Inbound Marketing Meetup Kicks off in Style
The London Inbound Marketing Meetup met tonight, in the Pitcher & Piano in Holborn, hosted by me and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing – what it is, how it works, why it’s new and why it’s so powerful. Unlike ’social media marketing’ and ‘word-of-mouth marketing’, Inbound Marketing is not well understood in the UK, so it was great to see people nodding – rather than staring in bafflement.
Who Really Uses Twitter?
While Twitter is reputedly growing at 700% per annum and hitting the headlines, it’s sometimes easy to get carried away with it’s significance. Obviously, if you’re a daily Twitterer who’s plugged in to several active networks and using TweetDeck (or a similar tool) as your primary source of news – it seems like anyone who is anyone is using Twitter. But really, are they?
A 5-Step Guide to Blog Outreach Marketing
Finding and befriending influential bloggers is one of those things that’s easy to say, but quite hard to do. Bloggers (including this one) can be prickly when riled, so there’s good reason for taking a cautious approach. That said, an appreciative post on a popular blog can outweigh the best efforts of any PR agency. So here’s our 5-step guide to getting blog outreach right. We hope it saves you a lot of time, effort and heartache.
How to Build Your Own Social Media Monitoring Tool
While there’s a huge and growing market of social media monitoring companies, several of the leading Agencies I know have developed their own monitoring solutions. At MSM09 Robin Grant explained how his team at We Are Social developed a solution using openly available data – putting a nice user-friendly interface on the front for clients. Others I know use a combination of Google Alerts, Yahoo Pipes, RSS, Technorati or SocialMention, feeding the results onto a simple Netvibes page for their clients to read.
Monitoring Social Media Bootcamp – London, 31st March
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session
How to Find Influencers on Twitter
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.
