http://oursocialtimes.com/index.php/2010/02/social-media-monitoring-whos-making-money/ Social Media Consultancy & Events | Inbound Marketing Consultancy Thu, 29 Jul 2010 19:30:52 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://oursocialtimes.com/index.php/2010/02/social-media-monitoring-whos-making-money/comment-page-1/#comment-400 Andrej Volčanšek Wed, 16 Jun 2010 18:47:07 +0000 http://oursocialtimes.com/?p=774#comment-400 there can be only one per vertical on the web. There is already Facebook. Also, measuring social interaction --- it makes no sense. there can be only one per vertical on the web. There is already Facebook. Also, measuring social interaction — it makes no sense.

]]> http://oursocialtimes.com/index.php/2010/02/social-media-monitoring-whos-making-money/comment-page-1/#comment-200 Luke Brynley-Jones Tue, 23 Feb 2010 07:19:16 +0000 http://oursocialtimes.com/?p=774#comment-200 Yes. Analytics with social media monitoring and measurement is a valuable proposition. I guess that's where people expect Google to step in though, and we know who'll be making all the money then. Nobody! Yes. Analytics with social media monitoring and measurement is a valuable proposition. I guess that’s where people expect Google to step in though, and we know who’ll be making all the money then. Nobody!

]]> http://oursocialtimes.com/index.php/2010/02/social-media-monitoring-whos-making-money/comment-page-1/#comment-198 Seth Grimes Tue, 23 Feb 2010 02:23:11 +0000 http://oursocialtimes.com/?p=774#comment-198 Perhaps if companies aren't making money, it's because monitoring and measurement aren't enough, because you need analytics to deliver substantial business value. I know that companies that are providing social-media analytics -- for instance, Clarabridge, Attensity, Lexalytics, and others in the text-analytics space -- are making money. Perhaps if companies aren’t making money, it’s because monitoring and measurement aren’t enough, because you need analytics to deliver substantial business value. I know that companies that are providing social-media analytics — for instance, Clarabridge, Attensity, Lexalytics, and others in the text-analytics space — are making money.

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