Luke Brynley-Jones
Social Email: Clash of Cultures or Marketing Dynamite?
In the words of Brian Solis, “Email is technically the largest untapped social network in the world”. Although on one level that’s a pretty obvious statement, on another it’s a really astute observation that starts you wondering why we’re all so excited about Twitter and Facebook when, right under our nose is, potentially, a hugely more powerful marketing tool.
Five Reasons to Monitor Social Media
At Social Media Marketing 2010 (San Francisco) on Thursday, Maria Ogneva from Attensity gave an excellent introduction to social media monitoring (see my Social Media Marketing event summary, which includes her presentation). In addition to setting out the ideal process for monitoring – listen, analyse, relate, act – and highlighting the need to monitor your own [...]
Social Media Marketing 2010 – San Francisco: Story of the Day
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel.
Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
Making Social Media Marketing Deliver
Next Thursday (8th July) we’re holding the sister event to SMMUK10 in San Francisco. Social Media Marketing 2010 (San Francisco) will bring together 20 of the world’s leading social media minds to ask one simple question: how can we make social media deliver for marketing?
Speakers including Chris Heuer (Social Media Club), Ben Parr (Mashable), Richard [...]
LinkedIn Badges for Social Media Groups
If you’re a member of one of our LinkedIn Groups – Monitoring Social Media or Innovations in Social Media Marketing – you can now advertise the fact on your website or blog with a badge. Yes, we know we should have done it months ago, but they’re here now – so enjoy! You can either [...]
Social Media Marketing 2010: The Movie
We’ve just published a video summary of Social Media Marketing 2010 – and it’s well worth a look if you missed the conference last week. It gives a nice flavour of the excellent speakers we had (Chris Brogan and Brian Solis included), the fantastic venue (Cavendish Centre, London) and the terrific feedback we’ve had from [...]
Nice B2B Social Media Marketing Post
John Wolfe attended Social Media Marketing 2010 in London and did a great write up of my session on B2B Social Media Marketing. He picked out all the key points and highlighted the spiral sales cycle, which I think is crucial for businesses to understand. Worth a read.
Social Media Marketing 2010: Photos and Presentations
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
The Future of Social Media Marketing: Content Marketing? Geo-location networks? Social Media Listening?
At Social Media Marketing 2010, taking place in London this Thurs (17th June), we’ll be having a discussion on the Future of Social Media Marketing. Our expert Panel, consisting of Tom Nixon (NixonMcInness), Neville Hobson (WCG), Murray Newlands (Influence People) and Richard Sedley (cScape), will be offering their predictions for the coming 12-18 months and I have to say I’m intrigued as to what they’ll highlight. Here are some suggestions.
Twitter Bites the Hand that Feeds It
In an oddly revealing blog post today, Fred Wilson, one of Twitter’s investors revealed that, henceforth, the micro-blogging network plans to discourage application developers from creating services that offer search, advertising, mobile access, short URLs and photo-sharing, among other things. Twitter is also keen to reclaim the UI of Tweets and plans to do this [...]
