Luke Brynley-Jones
Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
Do Social Media Recommendations Herald The End of Google’s Dominance?
Just read a fascinating if slightly over-egged article on Mashable called “5 Reasons Google And Search Won’t Dominate The Next Decade”. The suggestion is that through a combination of predictive messaging – i.e. offering you things you might want, based on what you’ve already said or demonstrated you like – and recommendations from friends or strangers, either directly sought or channelled to you via various degrees of connections (i.e. friends of friends of friends) – you will be able to get what you want without searching for it.
The Top 5 Questions for B2B Social Media Campaigns
I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they ask are becoming really familiar. Here are the top social media five questions I get asked by B2B client
Will “Promoted Tweets” Ruin Twitter
The big question for investors and tech startup followers is: will Twitter make money out of their new “promoted Tweets” business model. The big question for Twitter users is – will this upset the subtle balance of Twitter? Worse still, will this ruin the user experience completely?
Natural SEO: How to Get Linked To
I’m hosting a discussion today at Wave PR’s “Natural (Organic) SEO” Meetup in London on the topic of “How to Get Linked To”. Now, the very concept of ‘getting people to link to you’ doesn’t sound entirely natural, so I’ve been wondering where the boundary lies between the common practise of SEO as we know it (let’s call it “coerced” or “contrived”) and the organic purity of “natural SEO”.
Monitoring Social Media Bootcamp, London – The Story of the Day
Wow! Thanks again to everyone who attended the first Monitoring Social Media Bootcamp in London yesterday. It seems that pretty much everyone left the venue with new insights into monitoring and buzzing with ideas. We’ve been overwhelmed by all the positive feedback on Twitter – so, thanks again! Special thanks also to our lead Presenters Nathan Gilliatt (Social Target) Marshall Sponder (Webmetricsguru), Philip Sheldrake (Influence Crowd) and Katy Howell (Immediate Future) who really put some work in, plus our fantastic sponsors Meltwater Buzz, Synthesio, Brandwatch and Integrasco and exhibitors Whitevector and Social Radar.
Preparing for Monitoring Social Media Bootcamp – London, Weds 31st March
Monitoring Social Media Bootcamp is only three days away! I can hardly breathe with excitement. The handbooks are printed. The name badges are ready. The wine is chilling – and Marshall Sponder and Nathan Gilliatt are mid-air over the Atlantic, headed for London. In case you missed it, the full programme is now live on the website. Beyond our six main training workshops, there are going to be some high-value demos and short presentations from some of the best monitoring companies around, including: Brandwatch, Synthesio, Integrasco and Market Sentinel.
How to Measure the Success of Your Social Media Marketing Campaigns
Continuing our pre-view of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media monitoring campaigns. It’s going to be quite a technical session, including frameworks for KPI’s, calculations for ROI and lots of case studies from brands such as Sony, Bailey’s and Adidas.
How to Analyse Sentiment and Benefit from the Insight it Provides
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.
6 SEO Tools Recommended at the Inbound Marketing Meetup
We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was “SEO Tools” – which sounds a bit dry – but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group…
