Luke Brynley-Jones
Preparing for Monitoring Social Media Bootcamp – London, Weds 31st March
Monitoring Social Media Bootcamp is only three days away! I can hardly breathe with excitement. The handbooks are printed. The name badges are ready. The wine is chilling – and Marshall Sponder and Nathan Gilliatt are mid-air over the Atlantic, headed for London. In case you missed it, the full programme is now live on the website. Beyond our six main training workshops, there are going to be some high-value demos and short presentations from some of the best monitoring companies around, including: Brandwatch, Synthesio, Integrasco and Market Sentinel.
How to Measure the Success of Your Social Media Marketing Campaigns
Continuing our pre-view of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media monitoring campaigns. It’s going to be quite a technical session, including frameworks for KPI’s, calculations for ROI and lots of case studies from brands such as Sony, Bailey’s and Adidas.
How to Analyse Sentiment and Benefit from the Insight it Provides
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.
6 SEO Tools Recommended at the Inbound Marketing Meetup
We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was “SEO Tools” – which sounds a bit dry – but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group…
Using Social Media Monitoring to Calculate the Market Value of Winter Olympics Athletes
Lutz Finger and his team from Fisheye Analytics have just published an interesting social media monitoring report on the Winter Olympics in Vancouver. They looked at the coverage each athlete received in online news and social media combined, then calculated a “marketing value” for each one. For example, Lindsey Vonn of the US is the most valuable brand online, generating nearly $65 million of online coverage during Vancouver 2010.
Social Media Monitoring Bootcamp: Synthesio are Coming!
Michelle Chmielewski from Synthesio – one of our Lead Sponsors for Monitoring Social Media Bootcamp – just published this great video about the Bootcamp and (more importantly) her trip to London! If we have any readers in Pittsburgh, please get in touch so we can arrange a dog-sitter for her while she’s here.
8 Free Social Media Monitoring Tools You Probably Haven’t Tried
Here’s a list of 8 free (or very cheap) social media monitoring tools we’ve tried out in the last few weeks. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain.
Social Media and Chaos: A Love Story
Several month’s ago I read a fascinating article by John Naughton. He was looking at social media successes – such as Wikipedia and MySpace – and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would probably gather together a group of fine and varied minds, set up a structure (to cover everything) and a strict editorial process, then set out a timeline of, what, six years to complete the job? You certainly wouldn’t set up a website and open it up for entries to be posted by anyone and his wife.
Using Social Media to Predict Fashion Trends (Guessing is so 2009!)
Social media monitoring is generally dominated by Marketing, PR and Communications, so it was refreshing to meet Geoff Watts from Stylesignal earlier this month. Geoff and his team have developed a social media monitoring tool for the specific purpose of tracking and predicting new fashion trends. By tracking the websites, blogs, Tweets and images published by a selection of influential fashionistas, Trend Science is able to provide uniquely valuable insights into a notoriously unpredictable market. It’s pure genius
Why Don’t Social Networks Enable Different Personas?
I hosted a workshop last week for about fifteen Communication and Marketing Managers from local authorities. We covered the fundamentals of Inbound Marketing, including blogging, SEO, Twitter, Facebook, LinkedIn and other social networks. As always, I put a strong focus on lead generation and getting tangible results – i.e. customers, sign-ups or positive “interventions” – and they left the room with some really clear, obvious next steps for improving their use of social media
