Interview: Jon Bird from American Airlines on Social Customer Engagement
Jon Bird, has the curious title of "Creative Manager, Social Media" at American Airlines, yet when you hear him discussing how @americanair engages with the 250,000 customers that the airline flies every day, across multiple social media touch-points, managing over ...
Feb. 22, 2012
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american airlines, Social CRM, social media marketing -
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Luke Brynley-Jones -
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