Nice B2B Social Media Marketing Post

John Wolfe attended Social Media Marketing 2010 in London and did a great write up of my session on B2B Social Media Marketing. He picked out all the key points and highlighted the spiral sales cycle, which I think is crucial for businesses to understand. Worth a read.

Seven Business Objectives for Monitoring Social Media

Connie Benson, Community Strategist with Techrigy,  shared a useful presentation this week called “Seven Business Objectives for Monitoring Social Media“. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely:  Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / [...]

Interesting chat with someone in the Government Press team just now about how difficult life is now Lord Grayson has taken to Twitter. When important people tweet, it’s fine for them, but everyone around them is then expected to follow them every minute of the day!  (I work with Doug Richard ;)

Social Media Monitoring Companies Don’t Use Twitter

I decided to ‘follow’ every SMM company I could find on Twitter yesterday. I was amazed at how many of the 80 or so companies I looked up either weren’t listed by their company name or had just a handful of followers. What are they thinking?! With a few notable exceptions (such as WeAreSocial, who [...]