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Nice B2B Social Media Marketing Post

Luke Brynley-Jones — Fri, 25 Jun 2010 15:03:39 +0000

John Wolfe attended Social Media Marketing 2010 in London and did a great write up of my session on B2B Social Media Marketing. He picked out all the key points and highlighted the spiral sales cycle, which I think is crucial for businesses to understand. Worth a read.

Seven Business Objectives for Monitoring Social Media

Luke Brynley-Jones — Fri, 09 Oct 2009 10:02:01 +0000

Connie Benson, Community Strategist with Techrigy, shared a useful presentation this week called “Seven Business Objectives for Monitoring Social Media“. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely: Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / Competitive insight, Customer services, Identify new markets Lead generation. Well worth a read.

Luke Brynley-Jones — Mon, 28 Sep 2009 16:14:03 +0000

Interesting chat with someone in the Government Press team just now about how difficult life is now Lord Grayson has taken to Twitter. When important people tweet, it’s fine for them, but everyone around them is then expected to follow them every minute of the day! (I work with Doug Richard ;)