Case Studies
Social Media in Business
SMIB on Friday offered some interesting pointers for companies making their first foray into the arena of social media for business. As always Neville Hobson was good value. He showed us an advert for a marketing role at Best Buy which stated “250 Twitter followers” as a desirable quality for the preferred candidate – giving evidence of the pervading influence of the medium. He also explained how the term “Social Business” is now emerging as a new media term, as opposed to something ethical or environmental.
The Benefits of Social Media Monitoring for Charities
Ten years ago I was helping leading charities in the UK, including Christian Aid, YMCA, Woodland Trust, Epilepsy Action and Breast Cancer Care, to develop online communities. Since then the game has changed. It’s no longer about creating communities so much as finding your community in the social Web.
BT Customer Services Turns to Twitter
BT has finally followed the inexorable shift towards realtime, responsive customer services and opened a BT Twitter account for customer services. BT Care asks vistors “Have a question? Follow us and let us help!” and it looks very much like that’s how it works.
