Charities and non-profits
Charity Buzz Monitoring: A “Live” Experiment
Now, here’s an experiment. We’ve started getting lots of charity signups for our conference – Monitoring Social Media 09 – taking place later this month in London. Obviously, reputation is rather important when you’re dealing with people’s generosity and trust and, as I reported last week, many charities monitor social media very actively. So, we figured we would put this to the test. Below we have published a random list of 70 UK charities. Once this post goes out – we’re going to wait and see how many notice our mention of them. I’m thinking we’ll get 4-5 responses – but let’s see :)
The Benefits of Social Media Monitoring for Charities
Ten years ago I was helping leading charities in the UK, including Christian Aid, YMCA, Woodland Trust, Epilepsy Action and Breast Cancer Care, to develop online communities. Since then the game has changed. It’s no longer about creating communities so much as finding your community in the social Web.
