Criticism
Stop Press: Publishers Start to Take Social Media Seriously
Finally, ten years after I first began building “online communities”, five years after MySpace took the world by storm, four since Facebook stole their social networking crown and 18 months after Twitter went mainstream – publishers are starting to take social media seriously. I’ve been amazed that newspapers and magazines have, during the social media revolution, almost uniformly failed to capitalise on their incredibly powerful positions, such that many are now going out of business. How can groups of intelligent individuals, publishing regular, compelling content to large audiences of engaged readers have failed to realise the value of engaging in conversations?
The Pros and Cons of Automated Sentiment Detection
Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about automated sentiment detection that are worth exploring…
Companies Failing to Measure ROI of Social Media Campaigns
A social media report claims that the vast majority of companies are still not adequately measuring the success of their social media campaigns. The MarketingProfs study of 338 companies found that “21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results”, which also means 79% aren’t.
What’s Wrong With Social Media Monitoring Services
I’ve been following an interesting debate over on No Man’s Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, BrandWatch and Techrigy, among his targets.
