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Social Media Marketing 2010: Photos and Presentations

Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]

The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about automated sentiment detection that are worth exploring…

Monitoring Social Media 09 – What’s it all about?

Monitoring Social Media 09 is officially off the ground! We’ve got an excellent venue (The Lewis Centre, Millbank), some fine sponsors (to be announced shortly) and a startlingly good line-up of speakers, including Alan Moore (author and thinker), Marshall Manson (Edelman UK), David Cushman (Brando Social), Giles Palmer (BrandWatch), Neville Hobson (The Hobson & Holtz Report), Amelia Torode (VCCP) and Paul Alexander (Beyond Analysis) – with more to follow.

What’s Wrong With Social Media Monitoring Services

I’ve been following an interesting debate over on No Man’s Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, BrandWatch and Techrigy, among his targets.

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