I’m pleased to announce a series of excellent social media monitoring and marketing conferences that my event company – Influence People – will be hosting over the coming months (see below). In celebration, we’re running a 2-for-1 offer on tickets bought between now and 5pm on 1st Sept. Just book your ticket, then email your confirmation [...]
Although I’m a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there’s a lot of work to be done simply building up their social media presence towards genuine engagement, and that’s a major task in itself.
A recent project I ran for one of the UK’s leading product development companies [...]
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel.
Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
We’ve just published a video summary of Social Media Marketing 2010 – and it’s well worth a look if you missed the conference last week. It gives a nice flavour of the excellent speakers we had (Chris Brogan and Brian Solis included), the fantastic venue (Cavendish Centre, London) and the terrific feedback we’ve had from [...]
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
I’m hosting a discussion today at Wave PR’s “Natural (Organic) SEO” Meetup in London on the topic of “How to Get Linked To”. Now, the very concept of ‘getting people to link to you’ doesn’t sound entirely natural, so I’ve been wondering where the boundary lies between the common practise of SEO as we know it (let’s call it “coerced” or “contrived”) and the organic purity of “natural SEO”.
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.
Michelle Chmielewski from Synthesio – one of our Lead Sponsors for Monitoring Social Media Bootcamp – just published this great video about the Bootcamp and (more importantly) her trip to London! If we have any readers in Pittsburgh, please get in touch so we can arrange a dog-sitter for her while she’s here.
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session