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Does Social Media Advertising Really Work?

Although I'm a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there's a lot of work to be done simply building up their social media presence towards genuine engagement, and that's a major task in itself. A recent project I...
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Social Media Marketing 2010 – San Francisco: Story of the Day

I'm in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 - the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific - depending on which way you choos...
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Social Media Marketing 2010: The Movie

We've just published a video summary of Social Media Marketing 2010 - and it's well worth a look if you missed the conference last week. It gives a nice flavour of the excellent speakers we had (Chris Brogan and Brian Solis included), the fantastic venue (Cavendish Cent...
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Social Media Marketing 2010: Photos and Presentations

Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day. We've certainly had lots of feedback to focus on for the next one (in September). The three topics that we "cr...
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Natural SEO: How to Get Linked To

I'm hosting a discussion today at Wave PR's "Natural (Organic) SEO" Meetup in London on the topic of "How to Get Linked To". Now, the very concept of 'getting people to link to you' doesn't sound entirely natural, so I've been wondering where the boundary lies between t...
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