* You are viewing the archive for the ‘Featured’ Category

How to Find Influencers on Twitter

Following a tip-off from webmetricsguru (Marshall Sponder), I've been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch's results combined with an Excel spreadsheet are the most effective free me...
Read More

Monitoring Social Media 09 – Photos & Presentations

Over 200 delegates from around the world attended our conference Monitoring Social Media 09 yesterday in London, including more than 100 PR and marketing execs, 40 leading brands and 15 social media monitoring companies. We managed to squeeze 12 presentations and 3 ...
Read More

A 5-Step Guide to Reputation Management Using Social Media

The case for buzz monitoring and reputation management has been demonstrated repeatedly in recent years. A study from the London School of Economics last year revealed that a 2% reduction in negative word of mouth boosts sales growth by 1% and Dell has attributed a mone...
Read More

What’s Wrong With Social Media Monitoring Services

I've been following an interesting debate over on No Man's Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, ...
Read More