General
Social Media Conferences: New York, San Francisco, London, Boston, Miami and Paris
I’m pleased to announce a series of excellent social media monitoring and marketing conferences that my event company – Influence People – will be hosting over the coming months (see below). In celebration, we’re running a 2-for-1 offer on tickets bought between now and 5pm on 1st Sept. Just book your ticket, then email your confirmation [...]
Is Flawed Influence Measurement Better Than No Influence Measurement?
I just spotted the bit in LinkedIn Groups that identifies “Top Influencers this week”. In the Connected Marketing Network Group I’m apparently the Top Influencer this week. The fact is though, I’m the Manager for that Group so I add lots of comments and generally hang out there a lot. On the other hand, there [...]
Does Social Media Advertising Really Work?
Although I’m a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there’s a lot of work to be done simply building up their social media presence towards genuine engagement, and that’s a major task in itself.
A recent project I ran for one of the UK’s leading product development companies [...]
Social Email: Clash of Cultures or Marketing Dynamite?
In the words of Brian Solis, “Email is technically the largest untapped social network in the world”. Although on one level that’s a pretty obvious statement, on another it’s a really astute observation that starts you wondering why we’re all so excited about Twitter and Facebook when, right under our nose is, potentially, a hugely more powerful marketing tool.
Five Reasons to Monitor Social Media
At Social Media Marketing 2010 (San Francisco) on Thursday, Maria Ogneva from Attensity gave an excellent introduction to social media monitoring (see my Social Media Marketing event summary, which includes her presentation). In addition to setting out the ideal process for monitoring – listen, analyse, relate, act – and highlighting the need to monitor your own [...]
Social Media Marketing 2010 – San Francisco: Story of the Day
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel.
Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
Making Social Media Marketing Deliver
Next Thursday (8th July) we’re holding the sister event to SMMUK10 in San Francisco. Social Media Marketing 2010 (San Francisco) will bring together 20 of the world’s leading social media minds to ask one simple question: how can we make social media deliver for marketing?
Speakers including Chris Heuer (Social Media Club), Ben Parr (Mashable), Richard [...]
LinkedIn Badges for Social Media Groups
If you’re a member of one of our LinkedIn Groups – Monitoring Social Media or Innovations in Social Media Marketing – you can now advertise the fact on your website or blog with a badge. Yes, we know we should have done it months ago, but they’re here now – so enjoy! You can either [...]
Social Media Marketing 2010: Photos and Presentations
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
Twitter Bites the Hand that Feeds It
In an oddly revealing blog post today, Fred Wilson, one of Twitter’s investors revealed that, henceforth, the micro-blogging network plans to discourage application developers from creating services that offer search, advertising, mobile access, short URLs and photo-sharing, among other things. Twitter is also keen to reclaim the UI of Tweets and plans to do this [...]
