General
Using Social Media Monitoring to Calculate the Market Value of Winter Olympics Athletes
Lutz Finger and his team from Fisheye Analytics have just published an interesting social media monitoring report on the Winter Olympics in Vancouver. They looked at the coverage each athlete received in online news and social media combined, then calculated a “marketing value” for each one. For example, Lindsey Vonn of the US is the most valuable brand online, generating nearly $65 million of online coverage during Vancouver 2010.
Social Media and Chaos: A Love Story
Several month’s ago I read a fascinating article by John Naughton. He was looking at social media successes – such as Wikipedia and MySpace – and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would probably gather together a group of fine and varied minds, set up a structure (to cover everything) and a strict editorial process, then set out a timeline of, what, six years to complete the job? You certainly wouldn’t set up a website and open it up for entries to be posted by anyone and his wife.
Using Social Media to Predict Fashion Trends (Guessing is so 2009!)
Social media monitoring is generally dominated by Marketing, PR and Communications, so it was refreshing to meet Geoff Watts from Stylesignal earlier this month. Geoff and his team have developed a social media monitoring tool for the specific purpose of tracking and predicting new fashion trends. By tracking the websites, blogs, Tweets and images published by a selection of influential fashionistas, Trend Science is able to provide uniquely valuable insights into a notoriously unpredictable market. It’s pure genius
Social Media Monitoring: Who’s Making Money?
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
The ROI of Social Media: Where’s the Money?
What is the ROI of social media? Although I’ve heard that question a thousand times in the last year, I’ve never heard (or given) a particularly convincing answer. So I’m pleased to report that at the “Where’s the Money” Chinwag event last night, at which I spoke on the panel, I think we got at least halfway towards a comprehensive answer.
A 5-Step Guide to Blog Outreach Marketing
Finding and befriending influential bloggers is one of those things that’s easy to say, but quite hard to do. Bloggers (including this one) can be prickly when riled, so there’s good reason for taking a cautious approach. That said, an appreciative post on a popular blog can outweigh the best efforts of any PR agency. So here’s our 5-step guide to getting blog outreach right. We hope it saves you a lot of time, effort and heartache.
How to Find Influencers on Twitter
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.
7 Things You Never Knew About Re-Tweets
A passionate believer in the power of re-Tweeting, I spent a worthwhile half hour today reviewing Dan Zarellas “Science of Re-Tweets” presentation (below). It’s well worth a look and, for a bit of fun, I’ve extracted seven things you probably never knew about re-Tweets in my analysis below. Enjoy!
The Top 10 Viral Video Adverts of 2009 And Why They Worked so Well
I spent a greatly amused hour watching Mashable’s “Top 10 Most Innovative Viral Video Ads of 2009” today. The list includes slick agency produced ads, amateur films, bloopers, spoofs, a protest video and a wonderfully botched Windows 7 video from Microsoft. My favourites are the BooneOakley ad and Dave Carroll’s musical demolition of United Airlines, who callously broke his guitar (allegedly), but I also like the fact that the dancing baby’s dad is using the huge popularity of his video to raise donations for his college fund. Smart fella.
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
