* You are viewing the archive for the ‘General’ Category

Agorapulse: Facebook Management with Apps and ROI Measurement

You might not have heard of Agorapulse. It'sĀ one of a new breed of social media management tools that, rather than catering for multiple networks, focuses 100% on Facebook. It's genial founder, Emeric Ernoult, says it's designed to be useful, easy-to-use and good v...
Read More

All You Need To Know About Social Media – In One Picture

I spotted this photo in an article by Forbes about Google, but I think it stands pretty well on it's own. Seems to me Google's strategy for world domination by Google+ might actually be achieved - if they continue to grow and end up employing all of us....
Read More

Analysis: Top Social Media Trends for Customer Services in 2012

Kate Leggett from Forrester published a blog post this week highlighting her Top Trends for Customer Services in 2012. There are the usual predictions for more use of BPM (Business Process Management) for streamlining processes and SaaS and cloud solutions for managing ...
Read More

6 FREE Seminars in the UK – Social Media Marketing for Small Business

As part of the launch of Constant Contact in the UK, Our Social Times is teaming up with the US-based social media marketing company to run a series of 6 free seminars. Between March and June 2012 we'll be hosting Social Media Marketing for Small Business in London ...
Read More

Social Media ROI Depends on the “Maturity” of Your Approach

During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall's view there are essentially 4 levels of maturi...
Read More