Inbound marketing
Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
6 SEO Tools Recommended at the Inbound Marketing Meetup
We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was “SEO Tools” – which sounds a bit dry – but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group…
Inbound Marketing: The Movie
You gotta love Hubspot. This is an inspiration for any cold-calling, spamming, ad-posting, paper wasting, door-dropping marketeer who’s starting to wonder if there’s a better way to live. Learn to blog, learn about SEO, make some friends on Facebook and Twitter, then spend your time being interesting and, if you’re Hubspot, entertaining, and watch the leads come in. It’s never quite that simple, but equally, it isn’t that far off.
London Inbound Marketing Meetup Kicks off in Style
The London Inbound Marketing Meetup met tonight, in the Pitcher & Piano in Holborn, hosted by me and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing – what it is, how it works, why it’s new and why it’s so powerful. Unlike ’social media marketing’ and ‘word-of-mouth marketing’, Inbound Marketing is not well understood in the UK, so it was great to see people nodding – rather than staring in bafflement.
Who Really Uses Twitter?
While Twitter is reputedly growing at 700% per annum and hitting the headlines, it’s sometimes easy to get carried away with it’s significance. Obviously, if you’re a daily Twitterer who’s plugged in to several active networks and using TweetDeck (or a similar tool) as your primary source of news – it seems like anyone who is anyone is using Twitter. But really, are they?
7 Things You Never Knew About Re-Tweets
A passionate believer in the power of re-Tweeting, I spent a worthwhile half hour today reviewing Dan Zarellas “Science of Re-Tweets” presentation (below). It’s well worth a look and, for a bit of fun, I’ve extracted seven things you probably never knew about re-Tweets in my analysis below. Enjoy!
The London Inbound Marketing Meetup – 18th December
Inbound Marketing is a well known division of marketing in the US, yet to date it remains relatively unknown in the UK. I recently gave a seminar to a room full of students at University Campus Suffolk and only a couple had heard of it. Given that it’s set to change the face of marketing for most businesses – this isn’t an ideal situation. To help spread the word about Inbound Marketing, Murray Newlands (the affiliate marketing blogger) and I have set up the London Inbound Marketing Meetup.
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
Using Social Media to Promote Your Business
Following MSM09 on Tuesday last week – I was up early on Weds to give a half-day seminar on Using Social Media to Promote Your Business”, held at the brand shiny new University Campus Suffolk in Ipswich. I covered the following key questions and issues…
