Here’s a list of 8 free (or very cheap) social media monitoring tools we’ve tried out in the last few weeks. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain.
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.